1 00:00:01,835 --> 00:00:03,048 - I'm Lea Woodford, 2 00:00:03,048 --> 00:00:06,024 founder and CEO of SmartFem Magazine. 3 00:00:06,024 --> 00:00:08,969 I'm on a quest to meet some of the most influential people 4 00:00:08,969 --> 00:00:10,740 in today's world. 5 00:00:10,740 --> 00:00:12,447 I'll be talking to women in companies 6 00:00:12,447 --> 00:00:15,369 that understand the fierce brand loyalty 7 00:00:15,369 --> 00:00:17,108 of the female consumer. 8 00:00:17,108 --> 00:00:18,659 We'll get a behind-the-scenes look 9 00:00:18,659 --> 00:00:21,550 at some of the risks, challenges, and successes 10 00:00:21,550 --> 00:00:24,979 of today's most influential people. 11 00:00:24,979 --> 00:00:28,146 (vibrant dance music) 12 00:00:30,244 --> 00:00:32,404 Hi, I'm Lea Woodford with SmartFem TV 13 00:00:32,404 --> 00:00:36,351 and today I'm with legendary Alice Cooper and Sheryl. 14 00:00:36,351 --> 00:00:39,625 ("School's Out" by Alice Cooper) 15 00:00:39,625 --> 00:00:43,448 ♪ School's out for summer ♪ 16 00:00:43,448 --> 00:00:46,253 ♪ I can't hear you ♪ 17 00:00:46,253 --> 00:00:47,939 Hi guys, welcome to the show. 18 00:00:47,939 --> 00:00:49,226 - Hi Lea. - Thank you, thank you. 19 00:00:49,226 --> 00:00:51,501 - So Alice and Sheryl, you guys have been married, 20 00:00:51,501 --> 00:00:53,359 and touring, forever. 21 00:00:53,359 --> 00:00:56,004 What's your secret to success? 22 00:00:56,004 --> 00:00:57,533 - 40 years we've been married. 23 00:00:57,533 --> 00:00:58,986 Sheryl actually started in the 24 00:00:58,986 --> 00:01:01,349 Welcome to My Nightmare show in 1976. 25 00:01:01,349 --> 00:01:03,706 She auditioned with 2,000 other dancers 26 00:01:03,706 --> 00:01:06,133 and she was one of the only two picked 27 00:01:06,133 --> 00:01:08,858 because she was the premiere dancer there. 28 00:01:08,858 --> 00:01:11,162 She was a little 18 year old ballerina, 29 00:01:11,162 --> 00:01:13,795 that just was, by far, the best dancer, 30 00:01:13,795 --> 00:01:16,163 and I didn't really even meet her 31 00:01:16,163 --> 00:01:19,043 until we got into rehearsal. 32 00:01:19,043 --> 00:01:20,973 It was like a Broadway show. 33 00:01:20,973 --> 00:01:24,035 So, after all the chaos and we finally got on tour, 34 00:01:24,035 --> 00:01:25,448 that's when I actually met her 35 00:01:25,448 --> 00:01:27,635 because she was a snake, 36 00:01:27,635 --> 00:01:29,277 she was a spider, 37 00:01:29,277 --> 00:01:30,317 she was a giant tooth. 38 00:01:30,317 --> 00:01:31,683 - See what I do for love? 39 00:01:31,683 --> 00:01:34,765 - She was all this stuff and finally, at one point, 40 00:01:34,765 --> 00:01:37,080 I just went, oh, you're the tooth! 41 00:01:37,080 --> 00:01:39,853 And she goes, yes, I'm the tooth. 42 00:01:39,853 --> 00:01:42,402 But we were married the next year. 43 00:01:42,402 --> 00:01:43,235 - Wow. 44 00:01:43,235 --> 00:01:44,068 - [Sheryl] We were. 45 00:01:44,068 --> 00:01:44,901 - And there's no trick to it. 46 00:01:44,901 --> 00:01:47,256 You marry the person you're in love with, ya know? 47 00:01:47,256 --> 00:01:48,376 - Yeah, but you guys have kept it going 48 00:01:48,376 --> 00:01:50,669 on the road, off the road for years. 49 00:01:50,669 --> 00:01:53,968 What's your secret behind that? 50 00:01:53,968 --> 00:01:58,018 - Well, you know, our kids ask us that too. 51 00:01:58,018 --> 00:01:59,896 They say, how do we know it's the right person? 52 00:01:59,896 --> 00:02:01,938 I said, when the right person comes along, 53 00:02:01,938 --> 00:02:03,581 you don't really have a choice. 54 00:02:03,581 --> 00:02:04,680 It's the right person. 55 00:02:04,680 --> 00:02:07,442 - I think you know, that you know, that you know. 56 00:02:07,442 --> 00:02:08,275 (laughter) 57 00:02:08,275 --> 00:02:11,016 There's not an option not to be without that person. 58 00:02:11,016 --> 00:02:13,616 I tell everybody that after 40 years of marriage, 59 00:02:13,616 --> 00:02:16,605 he still pursues me like I'm not already his. 60 00:02:16,605 --> 00:02:17,965 So, that's a great secret. 61 00:02:17,965 --> 00:02:19,298 - You have to be romantic. 62 00:02:19,298 --> 00:02:22,957 You have to not ever take the other person for granted, 63 00:02:22,957 --> 00:02:26,981 and at the same time, we're Christians. 64 00:02:26,981 --> 00:02:29,176 It's like our belief in Christ 65 00:02:29,176 --> 00:02:32,093 is the glue that holds us together. 66 00:02:33,207 --> 00:02:36,335 But, there was a long period of time that we weren't that. 67 00:02:36,335 --> 00:02:37,168 There was a period of time 68 00:02:37,168 --> 00:02:41,335 when the career was hot and heavy and very chaotic, 69 00:02:44,920 --> 00:02:47,410 but I always tell guys, 70 00:02:47,410 --> 00:02:49,447 if you're in love with your wife, 71 00:02:49,447 --> 00:02:52,076 you're never gonna cheat on her. 72 00:02:52,076 --> 00:02:54,540 Even on the road, of course there's temptation everywhere, 73 00:02:54,540 --> 00:02:58,146 and when we're gone, there's temptation for the wife. 74 00:02:58,146 --> 00:02:59,394 But, if you're in love with somebody, 75 00:02:59,394 --> 00:03:01,378 the last thing you would ever do 76 00:03:01,378 --> 00:03:02,952 would be anything to hurt them. 77 00:03:02,952 --> 00:03:03,804 - Absolutely. 78 00:03:03,804 --> 00:03:07,346 - [Alice] So, I would never cheat, she would never cheat. 79 00:03:07,346 --> 00:03:08,179 - I look at it like being 80 00:03:08,179 --> 00:03:11,666 two pieces of paper glued together, cemented. 81 00:03:11,666 --> 00:03:13,473 Try and pull 'em apart. (chuckles) 82 00:03:13,473 --> 00:03:15,110 - Can you walk us through the day 83 00:03:15,110 --> 00:03:17,315 of a life being a rock star? 84 00:03:17,315 --> 00:03:18,148 - [Alice] On the road? 85 00:03:18,148 --> 00:03:18,981 - Mm-hmm. 86 00:03:18,981 --> 00:03:20,048 - On the road it's a different thing. 87 00:03:20,048 --> 00:03:24,090 The show is the high point of the night. 88 00:03:24,090 --> 00:03:25,986 Everything depends-- 89 00:03:25,986 --> 00:03:27,005 - [Sheryl] And revolves around that. 90 00:03:27,005 --> 00:03:28,261 - [Alice] And revolves around that night. 91 00:03:28,261 --> 00:03:30,984 You're gonna be in front of 10, 15, 20,000 people, 92 00:03:30,984 --> 00:03:33,072 with a very complicated show, 93 00:03:33,072 --> 00:03:36,466 so whatever you do during the day, 94 00:03:36,466 --> 00:03:38,851 you can't, it can't hurt the show. 95 00:03:38,851 --> 00:03:40,306 If I wanna go play golf in the morning, 96 00:03:40,306 --> 00:03:42,330 and Sheryl wants to go teach ballet, 97 00:03:42,330 --> 00:03:44,219 and then we meet at noon, 98 00:03:44,219 --> 00:03:46,903 have lunch, maybe we'd go shopping. 99 00:03:46,903 --> 00:03:50,563 And then at about three o'clock you start really 100 00:03:50,563 --> 00:03:53,766 getting ready for the show, psychologically, 101 00:03:53,766 --> 00:03:58,265 because it's going to be something that's very exerting you. 102 00:03:58,265 --> 00:04:02,616 I mean, when you get on stage, it's all your adrenaline. 103 00:04:02,616 --> 00:04:05,396 You can't have burned it all out during the day. 104 00:04:05,396 --> 00:04:06,229 - Right. 105 00:04:07,896 --> 00:04:09,313 - You're traveling after the show, 106 00:04:09,313 --> 00:04:10,897 you get to the next city, 107 00:04:10,897 --> 00:04:12,551 you check into the hotel. 108 00:04:12,551 --> 00:04:15,050 You have to be careful what you eat. 109 00:04:15,050 --> 00:04:16,442 You can't just eat anything 110 00:04:16,442 --> 00:04:18,157 'cause it's gonna affect the show. 111 00:04:18,157 --> 00:04:22,604 And I pick people in my organization that are all 112 00:04:22,604 --> 00:04:25,408 stone cold professionals. 113 00:04:25,408 --> 00:04:30,160 The guys in the band have been in bands for 20 years or so, 114 00:04:30,160 --> 00:04:31,504 they're all the best players. 115 00:04:31,504 --> 00:04:33,708 They look great, the play great. 116 00:04:33,708 --> 00:04:37,238 These are guys that are also guys that don't cheat. 117 00:04:37,238 --> 00:04:39,319 These are guys that are all, kind of, 118 00:04:39,319 --> 00:04:40,792 responsible to each other, 119 00:04:40,792 --> 00:04:42,834 and they're best friends. 120 00:04:42,834 --> 00:04:45,329 Everybody in the organization are best friends. 121 00:04:45,329 --> 00:04:46,908 - [Sheryl] It makes for a great extended family. 122 00:04:46,908 --> 00:04:49,548 - [Lea] Right. You guys are spending a lot of time together. 123 00:04:49,548 --> 00:04:50,381 - [Alice] That's it. 124 00:04:50,381 --> 00:04:51,772 And I treat the guy that sweeps the floor 125 00:04:51,772 --> 00:04:54,576 the same way I treat the guy that plays guitar. 126 00:04:54,576 --> 00:04:57,993 Nobody gets extra preferential treatment. 127 00:04:59,293 --> 00:05:00,126 - [Lea] Wow. 128 00:05:00,126 --> 00:05:03,518 - There's nobody there with any ego that has to be fed. 129 00:05:03,518 --> 00:05:07,203 I said, I don't mind ego, as long as it's on stage. 130 00:05:07,203 --> 00:05:09,385 When you get on stage, I want ego. 131 00:05:09,385 --> 00:05:10,875 I want it to be thick. 132 00:05:10,875 --> 00:05:12,459 When you step off the stage, 133 00:05:12,459 --> 00:05:15,085 I want you to be back to yourself. (chuckles) 134 00:05:15,085 --> 00:05:18,556 - I can quickly describe a day in the life in three phrases. 135 00:05:18,556 --> 00:05:20,304 I live on a bus, 136 00:05:20,304 --> 00:05:22,123 I sleep in a bed that moves, 137 00:05:22,123 --> 00:05:24,112 and I share a toilet with eight men. 138 00:05:24,112 --> 00:05:25,609 (laughter) 139 00:05:25,609 --> 00:05:27,399 - It doesn't get any better than that, right? 140 00:05:27,399 --> 00:05:29,839 - I tell everybody it's one step away from being a pirate 141 00:05:29,839 --> 00:05:30,966 and I love it. 142 00:05:30,966 --> 00:05:33,011 - Yeah. But we do have hotels. 143 00:05:33,011 --> 00:05:35,651 We get to the hotels and then you have your day, 144 00:05:35,651 --> 00:05:40,227 but at night, you're basically a traveling circus. 145 00:05:40,227 --> 00:05:42,427 - Now, Alice, how do you think technology 146 00:05:42,427 --> 00:05:44,938 has changed the music industry? 147 00:05:44,938 --> 00:05:47,601 - It's in some way, really enhanced it. 148 00:05:47,601 --> 00:05:50,526 In other ways, it's destroying it. 149 00:05:50,526 --> 00:05:52,710 Young bands are depending so much on technology 150 00:05:52,710 --> 00:05:55,502 that they're forgetting to write good songs. 151 00:05:55,502 --> 00:05:59,829 There's very, very few young bands that write great songs. 152 00:05:59,829 --> 00:06:04,114 Also, technology now, the way music is bought and sold 153 00:06:04,114 --> 00:06:07,728 has taken the young band and almost destroyed it. 154 00:06:07,728 --> 00:06:10,554 There's no reason for a young band to make a record 155 00:06:10,554 --> 00:06:12,405 because they can't sell it anywhere. 156 00:06:12,405 --> 00:06:14,858 Kids can't go to a record store and buy their record. 157 00:06:14,858 --> 00:06:17,762 I was in the golden age when Elton John, and myself, 158 00:06:17,762 --> 00:06:20,085 and Rod Stewart, and The Beatles, and The Rolling Stones 159 00:06:20,085 --> 00:06:21,922 put an album out and people would go buy it. 160 00:06:21,922 --> 00:06:23,149 - I was one of those people (laughs). 161 00:06:23,149 --> 00:06:24,732 - Yeah, absolutely! 162 00:06:26,151 --> 00:06:27,796 But it's changed now. 163 00:06:27,796 --> 00:06:31,246 A young band makes a record and there's no outlet. 164 00:06:31,246 --> 00:06:35,374 A record company used to want 20 albums, 165 00:06:35,374 --> 00:06:36,968 and they were ready to support you, 166 00:06:36,968 --> 00:06:38,967 they believed in you. 167 00:06:38,967 --> 00:06:42,426 Now, if you're lucky if you get a record company 168 00:06:42,426 --> 00:06:45,110 to, maybe, distribute your record 169 00:06:45,110 --> 00:06:47,527 but they're not gonna put any money behind you. 170 00:06:47,527 --> 00:06:49,838 That's just not the way it is anymore. 171 00:06:49,838 --> 00:06:52,505 So, it really, in a lot of ways, 172 00:06:53,640 --> 00:06:57,807 and I think musically we've traded gourmet for fast food. 173 00:07:00,001 --> 00:07:02,770 I don't think the music today will ever stand up 174 00:07:02,770 --> 00:07:04,771 as being classic rock. 175 00:07:04,771 --> 00:07:07,752 I can't think of anybody doing classic rock music right now, 176 00:07:07,752 --> 00:07:10,000 whereas, if you go back to '60s and '70s 177 00:07:10,000 --> 00:07:12,511 and say, Deep Purple, 178 00:07:12,511 --> 00:07:14,013 you can name five or six songs 179 00:07:14,013 --> 00:07:17,057 that you will hear on the radio now, 30, 40 years later. 180 00:07:17,057 --> 00:07:18,541 Or The Rolling Stones, or The Beatles, 181 00:07:18,541 --> 00:07:21,004 or anybody from that era. 182 00:07:21,004 --> 00:07:23,368 Those songs lasted because they were great, 183 00:07:23,368 --> 00:07:24,951 well written songs. 184 00:07:26,841 --> 00:07:28,933 It's the end of a real golden era. 185 00:07:28,933 --> 00:07:31,241 I just hope technology doesn't kill the live band. 186 00:07:31,241 --> 00:07:33,241 - Oh, I hope not either. 187 00:07:34,325 --> 00:07:37,082 You have a multi-generational fan base. 188 00:07:37,082 --> 00:07:38,807 How do you think, 189 00:07:38,807 --> 00:07:40,591 the young kids love you, Alice. 190 00:07:40,591 --> 00:07:42,264 How do you stay relevant? 191 00:07:42,264 --> 00:07:45,370 - It's the first generation where parents, 192 00:07:45,370 --> 00:07:49,287 grandparents, and kids all like the same music. 193 00:07:50,184 --> 00:07:52,853 Our audiences, when we go out as Alice Cooper 194 00:07:52,853 --> 00:07:55,354 or The Hollywood Vampires, either one, 195 00:07:55,354 --> 00:07:58,687 the audience goes from younger to older. 196 00:07:59,849 --> 00:08:03,043 The first 50 rows are kids 15-25, 197 00:08:03,043 --> 00:08:04,725 who know every song. 198 00:08:04,725 --> 00:08:08,386 They've listened to School's Out and Billion Dollar Babies 199 00:08:08,386 --> 00:08:10,053 and all those songs. 200 00:08:11,625 --> 00:08:15,109 They love hard rock with attitude on stage. 201 00:08:15,109 --> 00:08:17,010 That's what we do, that's what Ozzy does, 202 00:08:17,010 --> 00:08:19,680 that's what everybody that's from our generation, 203 00:08:19,680 --> 00:08:22,707 still go out and nail it every night. 204 00:08:22,707 --> 00:08:26,415 Then, there's the parents, who were the teenagers 205 00:08:26,415 --> 00:08:28,622 when we were at our peak. 206 00:08:28,622 --> 00:08:30,630 Then, there's the grandparents, 207 00:08:30,630 --> 00:08:32,295 who were the parents that wouldn't let them 208 00:08:32,295 --> 00:08:33,545 listen to our music, 209 00:08:33,545 --> 00:08:35,311 but now kinda like it. 210 00:08:35,311 --> 00:08:37,987 Think of this, if you're 70, 75 years old, 211 00:08:37,987 --> 00:08:39,813 you were a Beatles fan. 212 00:08:39,813 --> 00:08:41,474 You were not a Sinatra fan. 213 00:08:41,474 --> 00:08:42,466 You were a Beatles fan. 214 00:08:42,466 --> 00:08:44,050 - My mom was definitely a Beatles fan. 215 00:08:44,050 --> 00:08:48,048 - Yeah, so we're in a generation where we keep forgetting 216 00:08:48,048 --> 00:08:49,677 who we're rebelling against now. 217 00:08:49,677 --> 00:08:51,911 The young kids are rebelling against who? 218 00:08:51,911 --> 00:08:54,798 Because their grandparents like the music! 219 00:08:54,798 --> 00:08:57,420 They like the music they're playing. (laughs) 220 00:08:57,420 --> 00:08:58,666 It's really the first time 221 00:08:58,666 --> 00:09:00,649 where three generations can listen to the same, 222 00:09:00,649 --> 00:09:01,571 go to the same concert 223 00:09:01,571 --> 00:09:04,234 and go cool, that was great! 224 00:09:04,234 --> 00:09:05,398 - That is the first time. 225 00:09:05,398 --> 00:09:06,642 - It really is. 226 00:09:06,642 --> 00:09:08,209 - Alice, what advice would you give 227 00:09:08,209 --> 00:09:11,877 somebody just breaking into the music industry? 228 00:09:11,877 --> 00:09:14,534 - You better be really good live. 229 00:09:14,534 --> 00:09:15,367 That's one thing 230 00:09:15,367 --> 00:09:18,543 'cause you build your fan base around that now. 231 00:09:18,543 --> 00:09:21,439 Our son has a band called CO-OP 232 00:09:21,439 --> 00:09:23,686 and in the '70s, they would've been signed 233 00:09:23,686 --> 00:09:26,438 and been on their fourth album by now. 234 00:09:26,438 --> 00:09:27,541 Now, I tell them, 235 00:09:27,541 --> 00:09:31,355 you have to build a fan base in the Southwest, 236 00:09:31,355 --> 00:09:34,077 and then take that up to the Northwest, 237 00:09:34,077 --> 00:09:35,345 then take that to the East. 238 00:09:35,345 --> 00:09:39,358 Pretty soon, you have a fan base of 20,000 people 239 00:09:39,358 --> 00:09:42,590 that will come and see you play. 240 00:09:42,590 --> 00:09:44,306 Then you can start making records 241 00:09:44,306 --> 00:09:47,592 to that audience and sell records. 242 00:09:47,592 --> 00:09:51,092 It's a different way of looking at it now. 243 00:09:52,017 --> 00:09:55,962 For anybody, I would say, if you're young band right now, 244 00:09:55,962 --> 00:09:58,069 go listen to The Beatles. 245 00:09:58,069 --> 00:09:59,178 Listen to what The Beatles did 246 00:09:59,178 --> 00:10:01,302 on their first three to four albums 247 00:10:01,302 --> 00:10:02,951 if you wanna learn how to write a song. 248 00:10:02,951 --> 00:10:05,345 If you're just gonna write a beat, 249 00:10:05,345 --> 00:10:07,433 if you're just gonna write a beat and yell at me, 250 00:10:07,433 --> 00:10:09,598 and you're angry, I get it. 251 00:10:09,598 --> 00:10:11,435 Everybody in your generation's angry. 252 00:10:11,435 --> 00:10:12,668 We all were angry. 253 00:10:12,668 --> 00:10:15,109 But write me a song about it. 254 00:10:15,109 --> 00:10:16,916 Don't write me a riff about it, 255 00:10:16,916 --> 00:10:19,063 or don't just write me a riff and yell at me. 256 00:10:19,063 --> 00:10:21,633 'Cause that doesn't do anything. 257 00:10:21,633 --> 00:10:23,300 So be a song writer. 258 00:10:25,711 --> 00:10:28,163 I tell Ben sometimes that he just can't do this (chuckles). 259 00:10:28,163 --> 00:10:30,286 I said, I want you to listen to the Beatles, 260 00:10:30,286 --> 00:10:31,536 The Beach Boys, 261 00:10:32,737 --> 00:10:34,217 Burt Bacharach, 262 00:10:34,217 --> 00:10:36,206 and they go, just like this, 263 00:10:36,206 --> 00:10:39,609 because they wrote perfect records. 264 00:10:39,609 --> 00:10:41,551 They wrote perfect songs. 265 00:10:41,551 --> 00:10:43,431 Now, see how that's written, 266 00:10:43,431 --> 00:10:45,337 see how the verse gets to the B section, 267 00:10:45,337 --> 00:10:48,046 to the bridge, to the chorus, and back to the verse, 268 00:10:48,046 --> 00:10:50,431 then write me an angry song! 269 00:10:50,431 --> 00:10:53,036 I said, but learn how to write a song first. 270 00:10:53,036 --> 00:10:54,894 - I love that. 271 00:10:54,894 --> 00:10:57,990 Tell us about your new band, The Hollywood Vampires. 272 00:10:57,990 --> 00:10:58,823 - Well, The Vampires are great 273 00:10:58,823 --> 00:11:01,892 because it's just a bunch of guys that were in other bands. 274 00:11:01,892 --> 00:11:03,253 Joe Perry, Aerosmith. 275 00:11:03,253 --> 00:11:04,960 - [Sheryl] You're the female vocalist. 276 00:11:04,960 --> 00:11:06,663 - We do have a female vocalist. 277 00:11:06,663 --> 00:11:07,638 Sheryl sings. 278 00:11:07,638 --> 00:11:08,471 - [Lea] Yes, you do! 279 00:11:08,471 --> 00:11:09,924 - You'll never see me but you'll hear me. 280 00:11:09,924 --> 00:11:11,573 - She does all the high backgrounds. 281 00:11:11,573 --> 00:11:14,223 She does that in our shows too, 282 00:11:14,223 --> 00:11:15,980 and does choreograph. 283 00:11:15,980 --> 00:11:18,971 She choreographs the show, pretty much, also. 284 00:11:18,971 --> 00:11:19,804 - [Lea] And you have Johnny Depp. 285 00:11:19,804 --> 00:11:23,031 - Johnny Depp, who started out as a guitar player 286 00:11:23,031 --> 00:11:26,224 and accidentally became an actor. 287 00:11:26,224 --> 00:11:27,875 - A really good actor! (laughs) 288 00:11:27,875 --> 00:11:29,835 - He's never seen one of his movies. 289 00:11:29,835 --> 00:11:30,760 - Really? 290 00:11:30,760 --> 00:11:32,247 - He says, I've never seen one of my movies, 291 00:11:32,247 --> 00:11:34,412 and I said, well, you're pretty good. 292 00:11:34,412 --> 00:11:36,284 I said don't stop your day job, okay, 293 00:11:36,284 --> 00:11:38,667 'cause you make a lot of money doing that, 294 00:11:38,667 --> 00:11:41,623 but he would much rather be on the road 295 00:11:41,623 --> 00:11:44,082 being a guitar player. 296 00:11:44,082 --> 00:11:46,408 Okay, here's Joe Perry. 297 00:11:46,408 --> 00:11:49,964 One of the great premiere rock and roll guitar players, 298 00:11:49,964 --> 00:11:53,052 who takes guitar lessons from Johnny. 299 00:11:53,052 --> 00:11:53,885 - Really? 300 00:11:53,885 --> 00:11:55,860 - So, when people say, Johnny's just up there for eye candy. 301 00:11:55,860 --> 00:11:57,373 Uh-uh. 302 00:11:57,373 --> 00:11:58,676 When Joe got sick and couldn't play, 303 00:11:58,676 --> 00:12:01,632 Johnny played all the leads, through the whole show. 304 00:12:01,632 --> 00:12:02,777 Johnny's a killer. - I think a lot of people 305 00:12:02,777 --> 00:12:03,628 didn't know that. 306 00:12:03,628 --> 00:12:06,303 - Yeah, Johnny's a very, very, very well accepted. 307 00:12:06,303 --> 00:12:08,123 He's played with McCartney, he's played with The Stones, 308 00:12:08,123 --> 00:12:10,317 he's played with everybody. 309 00:12:10,317 --> 00:12:11,901 He's the real deal. 310 00:12:11,901 --> 00:12:14,495 Take away Jack Sparrow, 311 00:12:14,495 --> 00:12:16,777 take away Edward Scissorhands, 312 00:12:16,777 --> 00:12:19,925 put a guitar in his hands, that guy can play with anybody. 313 00:12:19,925 --> 00:12:22,600 - Which kind of leads me into my next question. 314 00:12:22,600 --> 00:12:26,556 You managed to get all of these amazing rock stars, 315 00:12:26,556 --> 00:12:28,803 and entertainers, and performers, 316 00:12:28,803 --> 00:12:32,241 you get them to pay it forward through your nonprofit. 317 00:12:32,241 --> 00:12:35,204 Can you tell our viewing audience about Solid Rock? 318 00:12:35,204 --> 00:12:36,387 - Why don't you go ahead, Sheryl. 319 00:12:36,387 --> 00:12:38,919 - Well, Solid Rock, we've been a 320 00:12:38,919 --> 00:12:42,586 501c3 Christian nonprofit for 20 plus years, 321 00:12:43,660 --> 00:12:47,285 and our dream has always to be able to open a teen center, 322 00:12:47,285 --> 00:12:50,054 which we did almost five years ago. 323 00:12:50,054 --> 00:12:53,786 Got about 50,000 square feet, and more to expand, 324 00:12:53,786 --> 00:12:55,343 but what we do is get kids 325 00:12:55,343 --> 00:12:57,630 who are headed toward drugs, gangs, guns, 326 00:12:57,630 --> 00:13:01,081 and other problems every major, every city, has, 327 00:13:01,081 --> 00:13:02,998 into music, dance, art, 328 00:13:04,285 --> 00:13:07,472 recording arts and sciences, production. 329 00:13:07,472 --> 00:13:08,633 It's amazing. 330 00:13:08,633 --> 00:13:10,147 - We give them an alternative. 331 00:13:10,147 --> 00:13:11,356 They have all this energy 332 00:13:11,356 --> 00:13:14,664 and some of them are blueprinted to gangs. 333 00:13:14,664 --> 00:13:15,771 Mom and dad are in gangs. 334 00:13:15,771 --> 00:13:18,302 Dad's in jail, mom's in a gang, 335 00:13:18,302 --> 00:13:19,846 and so, the parents are arguing 336 00:13:19,846 --> 00:13:21,229 not if they're gonna be in a gang, 337 00:13:21,229 --> 00:13:23,186 but which gang they're gonna be in. 338 00:13:23,186 --> 00:13:24,019 - Right. 339 00:13:24,019 --> 00:13:25,142 - Now, not all of them all of them are like that. 340 00:13:25,142 --> 00:13:26,619 Other ones come from broken homes. 341 00:13:26,619 --> 00:13:30,756 Other ones come from really, really dysfunctional homes. 342 00:13:30,756 --> 00:13:33,437 Some of them feel safer here than the do at home. 343 00:13:33,437 --> 00:13:34,861 Other kids are just going, 344 00:13:34,861 --> 00:13:38,486 I've got all this energy and all this talent, I think. 345 00:13:38,486 --> 00:13:40,185 How am I gonna get rid of it? 346 00:13:40,185 --> 00:13:42,497 Where's it gonna go? 347 00:13:42,497 --> 00:13:44,164 I tell them, a gang, 348 00:13:45,225 --> 00:13:47,503 there's two ways of going in a gang. 349 00:13:47,503 --> 00:13:48,586 Dead or jail. 350 00:13:49,767 --> 00:13:51,257 That's the only two alternatives. 351 00:13:51,257 --> 00:13:52,090 When have you ever heard, 352 00:13:52,090 --> 00:13:53,920 hey, that's very successful gang you got there? 353 00:13:53,920 --> 00:13:56,326 Congratulations, you gonna retire? 354 00:13:56,326 --> 00:13:58,274 No, you're either dead or in jail. 355 00:13:58,274 --> 00:14:00,429 I said, a band is a gang, 356 00:14:00,429 --> 00:14:03,207 except that you've got guys with you that got your back, 357 00:14:03,207 --> 00:14:04,989 that you're playing on stage, 358 00:14:04,989 --> 00:14:07,460 and you're making music and people are paying you to do it. 359 00:14:07,460 --> 00:14:08,601 - So, it's a business? 360 00:14:08,601 --> 00:14:09,734 - You break the cycle. 361 00:14:09,734 --> 00:14:10,567 - It's a career. 362 00:14:10,567 --> 00:14:13,659 - You break the cycle of a kid at 15 going, 363 00:14:13,659 --> 00:14:16,733 well, I guess I'm gonna sell meth, 364 00:14:16,733 --> 00:14:20,579 and I guess I'm gonna try not to get arrested or shot. 365 00:14:20,579 --> 00:14:23,433 Instead, he goes, I'm gonna go play guitar. 366 00:14:23,433 --> 00:14:25,838 Goes over there, learns how to play guitar, 367 00:14:25,838 --> 00:14:28,068 breaks the cycle. 368 00:14:28,068 --> 00:14:30,696 And it doesn't just change a family, 369 00:14:30,696 --> 00:14:32,816 it changes a neighborhood. 370 00:14:32,816 --> 00:14:36,815 We have kids in here that are prototype cases, 371 00:14:36,815 --> 00:14:40,394 that you see where they were going and where they are now, 372 00:14:40,394 --> 00:14:42,744 and where their family is, (blows air), 373 00:14:42,744 --> 00:14:44,158 it's just a huge difference. 374 00:14:44,158 --> 00:14:46,156 All it is, is giving them an alternative 375 00:14:46,156 --> 00:14:47,739 to what they're blueprinted, 376 00:14:47,739 --> 00:14:49,945 what they're life is blueprinted into doing, 377 00:14:49,945 --> 00:14:52,240 and saying, let's throw that away. 378 00:14:52,240 --> 00:14:53,315 Let's start all over. 379 00:14:53,315 --> 00:14:54,663 Here's this. 380 00:14:54,663 --> 00:14:57,057 - And sometimes we're the mattress at the end of the cliff 381 00:14:57,057 --> 00:14:58,993 for many of them, too. 382 00:14:58,993 --> 00:15:01,140 - I've seen some of your kids, they're amazing. 383 00:15:01,140 --> 00:15:04,473 - We've had some suicidal cases in here. 384 00:15:07,046 --> 00:15:08,617 God sent them to us and said, 385 00:15:08,617 --> 00:15:12,519 here, this kid's gonna commit suicide and now he's not. 386 00:15:12,519 --> 00:15:15,041 Or now she's not, or whatever, 387 00:15:15,041 --> 00:15:19,208 and to us, we're just thankful that God sends 'em to us. 388 00:15:21,786 --> 00:15:23,581 - You guys pay it forward in a big way. 389 00:15:23,581 --> 00:15:25,194 Do you think that is part of the reason 390 00:15:25,194 --> 00:15:28,639 that you've managed to keep your career so successful? 391 00:15:28,639 --> 00:15:30,843 - They're two really different things. 392 00:15:30,843 --> 00:15:33,631 I look at my life in a lot of compartments. 393 00:15:33,631 --> 00:15:35,832 I'm first, my family. 394 00:15:35,832 --> 00:15:37,415 First is my family. 395 00:15:38,683 --> 00:15:42,169 My family's got a very warped sense of humor about them. 396 00:15:42,169 --> 00:15:43,336 Even when they were very little, 397 00:15:43,336 --> 00:15:45,143 they were laughing at Fawlty Towers 398 00:15:45,143 --> 00:15:47,567 and they were laughing at Monty Python 399 00:15:47,567 --> 00:15:49,538 in all the right places! 400 00:15:49,538 --> 00:15:50,911 At all the right jokes. 401 00:15:50,911 --> 00:15:54,024 Dark, they've all got a very dark sense of humor. 402 00:15:54,024 --> 00:15:55,781 Sheryl and I have that same sense dark sense of humor, 403 00:15:55,781 --> 00:15:58,198 but we're in church together. 404 00:15:59,137 --> 00:16:02,176 We might go see Shriek of the Mutilated together, 405 00:16:02,176 --> 00:16:03,783 and laugh all the way through it, 406 00:16:03,783 --> 00:16:06,318 even though it's this horrific horror movie, 407 00:16:06,318 --> 00:16:08,694 we find the humor in it (laughs). 408 00:16:08,694 --> 00:16:09,686 - Somehow. - And somehow, 409 00:16:09,686 --> 00:16:12,772 everybody in our family's in show business 410 00:16:12,772 --> 00:16:15,213 in one level or other. 411 00:16:15,213 --> 00:16:17,313 Our daughter's an actress, 412 00:16:17,313 --> 00:16:18,549 our son's in a band. 413 00:16:18,549 --> 00:16:20,942 our other daughter's a makeup artist, 414 00:16:20,942 --> 00:16:22,473 and they've all grown up in show business yet, 415 00:16:22,473 --> 00:16:24,503 they're all Christian kids. 416 00:16:24,503 --> 00:16:26,364 - You have mini Cooper twins now that are-- 417 00:16:26,364 --> 00:16:27,696 - We do, grandsons. - We got two little guys 418 00:16:27,696 --> 00:16:30,336 that drag guitars around. 419 00:16:30,336 --> 00:16:32,092 They can't wait to start playing those guitars. 420 00:16:32,092 --> 00:16:32,925 - Unbelievable. 421 00:16:32,925 --> 00:16:34,026 - The family business. 422 00:16:34,026 --> 00:16:35,094 - But that's one thing. 423 00:16:35,094 --> 00:16:38,469 Then there's the career, you know? 424 00:16:38,469 --> 00:16:40,129 Now it's time to go play Alice Cooper. 425 00:16:40,129 --> 00:16:43,409 Okay, I gotta go six months and play Alice Cooper. 426 00:16:43,409 --> 00:16:46,524 I look at it as I'm going to go play this character. 427 00:16:46,524 --> 00:16:49,576 And then there's Solid Rock that is always there. 428 00:16:49,576 --> 00:16:51,044 That's a constant. 429 00:16:51,044 --> 00:16:52,985 And then there's the radio show, 430 00:16:52,985 --> 00:16:55,687 and then there's, you know, you just have to take 'em 431 00:16:55,687 --> 00:16:57,237 as they come. 432 00:16:57,237 --> 00:16:58,282 What are we doing today? 433 00:16:58,282 --> 00:16:59,807 Oh, we have to do this for the radio show, 434 00:16:59,807 --> 00:17:01,581 this for your career, 435 00:17:01,581 --> 00:17:02,589 this for the family. 436 00:17:02,589 --> 00:17:04,256 Good, that's my day. 437 00:17:06,722 --> 00:17:07,555 I have them separated, 438 00:17:07,555 --> 00:17:09,675 I don't just let them all run together. 439 00:17:09,675 --> 00:17:11,901 - What are your plans for Solid Rock? 440 00:17:11,901 --> 00:17:13,713 - [Alice] Every city needs 20 of these. 441 00:17:13,713 --> 00:17:14,546 (laughter) 442 00:17:14,546 --> 00:17:17,222 Well, this is the only one that we can take care of. 443 00:17:17,222 --> 00:17:19,313 - We've had so many people say, 444 00:17:19,313 --> 00:17:21,821 we would love to copy your prototype. 445 00:17:21,821 --> 00:17:23,503 We understand that you're the mothership, 446 00:17:23,503 --> 00:17:25,222 could we have the blueprint? 447 00:17:25,222 --> 00:17:27,076 But I think that we're so careful 448 00:17:27,076 --> 00:17:28,824 to make sure the programs work, 449 00:17:28,824 --> 00:17:32,458 and we take care to do everything decently. 450 00:17:32,458 --> 00:17:35,297 Figuring it out as we go what's tried and true, 451 00:17:35,297 --> 00:17:37,380 what works, what doesn't. 452 00:17:38,254 --> 00:17:39,886 Then I think it will get to the point where 453 00:17:39,886 --> 00:17:42,409 you can have something to emulate in other cities, 454 00:17:42,409 --> 00:17:43,922 because he's right! 455 00:17:43,922 --> 00:17:45,199 But Detroit needs ten, right? 456 00:17:45,199 --> 00:17:47,194 - Oh man, every city needs 'em. 457 00:17:47,194 --> 00:17:48,027 I mean, Phoenix. 458 00:17:48,027 --> 00:17:48,860 People say, Phoenix? 459 00:17:48,860 --> 00:17:50,356 What kind of gang problem could you have in Phoenix? 460 00:17:50,356 --> 00:17:51,623 And I'm going, 461 00:17:51,623 --> 00:17:52,562 you kidding? - If they only knew. 462 00:17:52,562 --> 00:17:53,700 - Are you kidding? 463 00:17:53,700 --> 00:17:57,091 We need 10 of these in Phoenix. 464 00:17:57,091 --> 00:17:58,483 Every city's got a gang problem. 465 00:17:58,483 --> 00:18:00,434 Maui has a gang problem. 466 00:18:00,434 --> 00:18:04,601 I mean, Beverly Hills has a gang problem. (laughs) 467 00:18:07,491 --> 00:18:09,594 Nobody gets a free pass on that. 468 00:18:09,594 --> 00:18:11,413 That's the way the world is right now. 469 00:18:11,413 --> 00:18:12,311 But it's not just gangs. 470 00:18:12,311 --> 00:18:14,482 The drugs are everywhere. 471 00:18:14,482 --> 00:18:17,134 It's easier to get heroin than it is to get beer. 472 00:18:17,134 --> 00:18:20,067 In high schools, just as easy. 473 00:18:20,067 --> 00:18:21,009 That's what kids tell me. 474 00:18:21,009 --> 00:18:24,151 They say, I can get heroin anytime. 475 00:18:24,151 --> 00:18:27,938 That is incredibly hard for us to understand, 476 00:18:27,938 --> 00:18:30,162 we're from a different generation. 477 00:18:30,162 --> 00:18:30,996 - Oh, sure. 478 00:18:30,996 --> 00:18:35,051 - But these kids are in a much more dangerous world 479 00:18:35,051 --> 00:18:36,384 than we were in. 480 00:18:38,148 --> 00:18:40,248 It seems like we'd be more civilized, 481 00:18:40,248 --> 00:18:42,800 we're actually in a much more dangerous world. 482 00:18:42,800 --> 00:18:43,783 - You put it very well. 483 00:18:43,783 --> 00:18:47,105 You say, before, if there was a conflict at school, 484 00:18:47,105 --> 00:18:47,996 you'd have a fight. 485 00:18:47,996 --> 00:18:48,829 - [Lea] Duke it out. 486 00:18:48,829 --> 00:18:49,727 - Somebody got a bloody nose. 487 00:18:49,727 --> 00:18:51,253 - The next day, there was a little respect. 488 00:18:51,253 --> 00:18:53,822 You kinda, hey, you know, cool. 489 00:18:53,822 --> 00:18:57,368 Now, somebody might drive by your house with a machine gun. 490 00:18:57,368 --> 00:19:00,868 If you got in trouble with a relationship, 491 00:19:02,407 --> 00:19:04,767 you probably got a shot of penicillin and that was it. 492 00:19:04,767 --> 00:19:05,767 Now, you die. 493 00:19:05,767 --> 00:19:06,600 - Wow. 494 00:19:08,442 --> 00:19:10,631 - If you got caught, it was with cigarettes and beer. 495 00:19:10,631 --> 00:19:15,337 Now you get caught, it's with heroin, or Oxycontin. 496 00:19:15,337 --> 00:19:16,837 Every single thing 497 00:19:17,840 --> 00:19:21,263 is now 10 times more deadly than it was when I was a kid, 498 00:19:21,263 --> 00:19:24,243 and that's the world these kids are living in. 499 00:19:24,243 --> 00:19:27,223 - So, what advice would you give a youngster 500 00:19:27,223 --> 00:19:30,739 wanting to get into the business? 501 00:19:30,739 --> 00:19:34,427 - For this business, it's (sighs) now it's really hard 502 00:19:34,427 --> 00:19:37,489 for me to do that because I come from a different era. 503 00:19:37,489 --> 00:19:42,359 Now, there's so much ways you can get your music out there 504 00:19:42,359 --> 00:19:45,944 on the Internet and this and this and this. 505 00:19:45,944 --> 00:19:47,814 I've gotten lost in that. 506 00:19:47,814 --> 00:19:51,871 I keep going back to write great songs. 507 00:19:51,871 --> 00:19:53,874 However it's gonna get to the audience, 508 00:19:53,874 --> 00:19:56,251 you still have to have a great song. 509 00:19:56,251 --> 00:19:58,656 You can't just go and say, 510 00:19:58,656 --> 00:20:00,404 this is sensationalism 511 00:20:00,404 --> 00:20:04,052 and yeah, it's flashy, and then boom, boom, boom, gone. 512 00:20:04,052 --> 00:20:05,463 That doesn't last. 513 00:20:05,463 --> 00:20:08,560 Write something that people are gonna remember. 514 00:20:08,560 --> 00:20:12,068 So, don't spend your time on your dance moves, 515 00:20:12,068 --> 00:20:13,811 spend your time on how good is that song. 516 00:20:13,811 --> 00:20:15,747 Let the dance come after that. 517 00:20:15,747 --> 00:20:18,775 Let whatever's gonna make it look nice come after, 518 00:20:18,775 --> 00:20:20,698 but first, write the great song. 519 00:20:20,698 --> 00:20:22,210 - The foundation for everything. 520 00:20:22,210 --> 00:20:23,921 - You have to have that. 521 00:20:23,921 --> 00:20:25,047 It's like taking an actor and saying, 522 00:20:25,047 --> 00:20:29,047 okay, you're in a movie now with Robert De Niro. 523 00:20:31,108 --> 00:20:32,007 Well, if you don't have your chops down, 524 00:20:32,007 --> 00:20:34,963 De Niro's gonna just walk off the set, 525 00:20:34,963 --> 00:20:37,838 if you don't know how to deal with that. 526 00:20:37,838 --> 00:20:38,842 It's the same thing in music. 527 00:20:38,842 --> 00:20:39,776 If you don't know how to get up there 528 00:20:39,776 --> 00:20:43,693 in front of an audience and nail that audience, 529 00:20:44,528 --> 00:20:47,921 I don't know why you're even there. 530 00:20:47,921 --> 00:20:50,170 - Alice, where can our viewing audience 531 00:20:50,170 --> 00:20:52,248 see The Hollywood Vampires, and see Alice Cooper. 532 00:20:52,248 --> 00:20:53,104 And Sheryl! 533 00:20:53,104 --> 00:20:54,430 - We're on tour this year. 534 00:20:54,430 --> 00:20:55,709 - We start in April, 535 00:20:55,709 --> 00:20:57,164 we end in December. 536 00:20:57,164 --> 00:20:57,997 So, buy. 537 00:20:57,997 --> 00:20:58,830 - All over the world. 538 00:20:58,830 --> 00:21:00,911 We're at, probably the closest place 539 00:21:00,911 --> 00:21:03,598 you can drop in to see us is Rock in Rio 540 00:21:03,598 --> 00:21:06,208 in Rio de Janeiro, (laughs) 541 00:21:06,208 --> 00:21:09,215 which is about 250,000 people. 542 00:21:09,215 --> 00:21:12,056 We'll be doing a lot of festivals in Europe. 543 00:21:12,056 --> 00:21:12,889 We're doing a lot of States. 544 00:21:12,889 --> 00:21:14,879 We're doing a whole month with Deep Purple. 545 00:21:14,879 --> 00:21:18,211 Alice Cooper, Deep Purple, and Edgar Winter. 546 00:21:18,211 --> 00:21:19,361 But we're everywhere. 547 00:21:19,361 --> 00:21:21,508 We're gonna be playing all over the United States, 548 00:21:21,508 --> 00:21:24,653 Canada, South America, Australia, Japan. 549 00:21:24,653 --> 00:21:26,917 We're all over the world this year. 550 00:21:26,917 --> 00:21:29,165 Then, Vampires go out the year after that. 551 00:21:29,165 --> 00:21:30,420 - Wonderful. 552 00:21:30,420 --> 00:21:33,084 Alice, Sheryl, thank you so much for being on the show. 553 00:21:33,084 --> 00:21:34,245 What a pleasure! 554 00:21:34,245 --> 00:21:36,334 - Thank you. - It was a pleasure. 555 00:21:36,334 --> 00:21:37,167 - Thank you. 556 00:21:37,167 --> 00:21:39,259 This has been Lea Woodford with SmartFem TV, 557 00:21:39,259 --> 00:21:41,215 thanks for watching. 558 00:21:41,215 --> 00:21:44,382 (vibrant dance music)