1 00:00:02,453 --> 00:00:06,316 - I'm Lea Woodford, founder and CEO of SmartFEM magazine. 2 00:00:06,316 --> 00:00:08,581 I'm on a quest to meet some of the most 3 00:00:08,581 --> 00:00:10,695 influential people in today's world. 4 00:00:10,695 --> 00:00:13,513 I'll be talking to women in companies that understand 5 00:00:13,513 --> 00:00:17,472 the fierce brand loyalty of the female consumer. 6 00:00:17,472 --> 00:00:20,061 We'll get a behind-the-scenes look at some of the risks, 7 00:00:20,061 --> 00:00:24,683 challenges and successes of today's most influential people. 8 00:00:24,683 --> 00:00:27,266 (upbeat music) 9 00:00:33,736 --> 00:00:36,347 Hi, this is Lea of SmartFEM and I'm with Lauren Jenai, 10 00:00:36,347 --> 00:00:38,766 co-founder of Crossfit and today, 11 00:00:38,766 --> 00:00:40,709 we're talking about Manifest. 12 00:00:40,709 --> 00:00:42,485 Hi Lauren, how are ya today? 13 00:00:42,485 --> 00:00:43,919 - Really good, thanks. 14 00:00:43,919 --> 00:00:47,419 - So Lauren, you started Crossfit in 1995. 15 00:00:48,750 --> 00:00:52,230 Tell me what was, what started the cult? 16 00:00:52,230 --> 00:00:54,438 And you guys have a huge following. 17 00:00:54,438 --> 00:00:56,479 It's not a gym, it's a movement 18 00:00:56,479 --> 00:00:58,310 and people are addicted. 19 00:00:58,310 --> 00:01:00,888 Can you tell me about how that started? 20 00:01:00,888 --> 00:01:02,240 - Yes, it's interesting. 21 00:01:02,240 --> 00:01:04,887 When we started in 1995, 22 00:01:04,887 --> 00:01:08,876 we saw how significant food and movement played 23 00:01:08,876 --> 00:01:10,897 in people's health and their lives. 24 00:01:10,897 --> 00:01:15,064 The significance was dramatic and my ex-husband and I 25 00:01:16,225 --> 00:01:20,164 both felt a passion and a calling to share the message, 26 00:01:20,164 --> 00:01:23,685 share the information that we had about food and movement 27 00:01:23,685 --> 00:01:25,156 with others. 28 00:01:25,156 --> 00:01:28,047 And we were able to create and environment 29 00:01:28,047 --> 00:01:31,880 by which people got involved, they saw results 30 00:01:32,824 --> 00:01:37,500 and love what they were doing and based on that, 31 00:01:37,500 --> 00:01:39,418 the concept grew. 32 00:01:39,418 --> 00:01:40,987 - Well, you know, one of the things that I really 33 00:01:40,987 --> 00:01:43,208 loved about Crossfit is I have several clients 34 00:01:43,208 --> 00:01:46,529 that are members but you guys don't have any attrition. 35 00:01:46,529 --> 00:01:48,946 When they go, they're lifers. 36 00:01:49,923 --> 00:01:52,065 They're all in, the whole family's in. 37 00:01:52,065 --> 00:01:54,785 Are you gonna bring that to Manifest too? 38 00:01:54,785 --> 00:01:56,208 - I am. 39 00:01:56,208 --> 00:01:58,025 I think I understand why that is. 40 00:01:58,025 --> 00:02:02,192 People who start Crossfit tend to be self starters, 41 00:02:03,026 --> 00:02:06,546 go-getters, they're very excited about improving 42 00:02:06,546 --> 00:02:08,118 their fitness. 43 00:02:08,118 --> 00:02:10,827 Ya know, when we started Crossfit, it was all about 44 00:02:10,827 --> 00:02:14,660 forging elite fitness and those type of people 45 00:02:16,772 --> 00:02:19,337 tend to be driven and very, very committed. 46 00:02:19,337 --> 00:02:21,889 - I notice that you have a lot of entrepreneurs and CEOs 47 00:02:21,889 --> 00:02:23,482 that do Crossfit. 48 00:02:23,482 --> 00:02:25,732 I mean, it is an elite gym. 49 00:02:26,627 --> 00:02:29,451 Now tell me what the difference between Crossfit is 50 00:02:29,451 --> 00:02:32,243 and Manifest 'cause it's really different. 51 00:02:32,243 --> 00:02:35,415 - That was one of the things that was of interest to me 52 00:02:35,415 --> 00:02:37,635 as I was no longer involved in Crossfit 53 00:02:37,635 --> 00:02:41,348 was figuring out how to get people involved 54 00:02:41,348 --> 00:02:43,553 who are not go-getters, who are not the CEOs, 55 00:02:43,553 --> 00:02:45,871 who are not looking for elite performance. 56 00:02:45,871 --> 00:02:48,876 In fact, people who maybe didn't even think they could 57 00:02:48,876 --> 00:02:52,978 exercise, maybe didn't even wanna go to the gym. 58 00:02:52,978 --> 00:02:55,676 They didn't know how to start doing something 59 00:02:55,676 --> 00:02:57,622 to improve their health and fitness. 60 00:02:57,622 --> 00:03:00,376 As I thought about it, I realized that Crossfitters 61 00:03:00,376 --> 00:03:03,626 are a very specific breed of people and 62 00:03:04,908 --> 00:03:06,631 Crossfit is a great program. 63 00:03:06,631 --> 00:03:08,746 It's very sticky, as you said. 64 00:03:08,746 --> 00:03:13,363 It's effective for that certain type of personality. 65 00:03:13,363 --> 00:03:17,972 But the vast majority of the people are not like that. 66 00:03:17,972 --> 00:03:20,410 The vast majority of people need help 67 00:03:20,410 --> 00:03:22,805 in the realm of health and fitness. 68 00:03:22,805 --> 00:03:26,018 I wanted to create something that helped those people. 69 00:03:26,018 --> 00:03:28,399 - So Lauren, tell me your back story. 70 00:03:28,399 --> 00:03:30,369 I read your back story, but I want you share it 71 00:03:30,369 --> 00:03:33,136 with our viewing audience, really moving. 72 00:03:33,136 --> 00:03:37,678 - Yeah, so I spent a good 15 years of my life 73 00:03:37,678 --> 00:03:39,326 developing and growing Crossfit. 74 00:03:39,326 --> 00:03:41,321 It was my passion, it was everything 75 00:03:41,321 --> 00:03:44,488 and at some point, over that 15 years, 76 00:03:45,645 --> 00:03:48,820 as I was developing this company and this program with my, 77 00:03:48,820 --> 00:03:52,780 at the time husband, our relationship became stressed 78 00:03:52,780 --> 00:03:56,533 and the outcome was eventually divorce. 79 00:03:56,533 --> 00:04:00,688 In that process as well, I lost my ability 80 00:04:00,688 --> 00:04:03,003 to contribute to Crossfit and building this 81 00:04:03,003 --> 00:04:05,678 thing that was basically my life. 82 00:04:05,678 --> 00:04:08,777 At that same time, I also started having babies. 83 00:04:08,777 --> 00:04:11,866 So, my life had changed quite a bit after 15 years 84 00:04:11,866 --> 00:04:13,616 of growing a company. 85 00:04:14,625 --> 00:04:16,660 Eventually, I was no longer a part of the company. 86 00:04:16,660 --> 00:04:18,155 I had lost my husband. 87 00:04:18,155 --> 00:04:19,702 I had lost the company. 88 00:04:19,702 --> 00:04:22,619 I was raising four babies on my own 89 00:04:23,920 --> 00:04:26,133 and I found myself in a really dark place 90 00:04:26,133 --> 00:04:28,793 that I didn't quite know how to get out of. 91 00:04:28,793 --> 00:04:33,261 As I was trying to get myself healthy mentally 92 00:04:33,261 --> 00:04:36,553 and physically, I really struggled. 93 00:04:36,553 --> 00:04:39,115 I didn't know how to start and it dawned on me, 94 00:04:39,115 --> 00:04:41,930 this is a problem so many people have 95 00:04:41,930 --> 00:04:45,662 and for the first time in 15 years, I didn't know 96 00:04:45,662 --> 00:04:50,140 how to deal with getting myself into health and fitness. 97 00:04:50,140 --> 00:04:53,807 So, I thought that I would use my experience 98 00:04:54,887 --> 00:04:57,391 getting myself to a healthy place 99 00:04:57,391 --> 00:05:00,586 as a tool to help other people do the same 100 00:05:00,586 --> 00:05:03,065 and what that ended up doing was giving me purpose 101 00:05:03,065 --> 00:05:05,843 back in life and took me from that dark place 102 00:05:05,843 --> 00:05:08,360 that I was in to a place where I was actually able 103 00:05:08,360 --> 00:05:11,784 to help people again and I had a huge 104 00:05:11,784 --> 00:05:16,580 personal transformation and the great business concept 105 00:05:16,580 --> 00:05:18,427 and a great fitness concept. 106 00:05:18,427 --> 00:05:20,244 - So, can you tell us about Manifest 107 00:05:20,244 --> 00:05:22,612 and about your new concept and how different it is 108 00:05:22,612 --> 00:05:24,261 from Crossfit? 109 00:05:24,261 --> 00:05:26,746 - Sure, so with Manifest, 110 00:05:26,746 --> 00:05:30,378 what I wanted to do is give people an ability to 111 00:05:30,378 --> 00:05:33,300 start on the path of health and fitness 112 00:05:33,300 --> 00:05:37,659 with a really simple step, which is showing up. 113 00:05:37,659 --> 00:05:38,800 - [Lea] Right. 114 00:05:38,800 --> 00:05:40,896 - And that really is critical to any change 115 00:05:40,896 --> 00:05:42,750 you wanna make in your life. 116 00:05:42,750 --> 00:05:44,874 So, when I first started working with people, 117 00:05:44,874 --> 00:05:48,888 I said, "Let's do anywhere between 30 seconds 118 00:05:48,888 --> 00:05:51,325 "and 30 minutes of cardio." 119 00:05:51,325 --> 00:05:54,609 I wanted to give them a very tangible goal. 120 00:05:54,609 --> 00:05:56,673 And we started with that and in terms of 121 00:05:56,673 --> 00:06:01,586 the progression of Manifest, it's very incremental. 122 00:06:01,586 --> 00:06:04,853 No day feels harder than the day before and so, 123 00:06:04,853 --> 00:06:08,820 it's kinda the skinny edge of the wedge approach 124 00:06:08,820 --> 00:06:11,621 to getting people involved in movement. 125 00:06:11,621 --> 00:06:14,337 - Now, how do you get the couch potato to go and 126 00:06:14,337 --> 00:06:16,054 actually work out? 127 00:06:16,054 --> 00:06:18,435 That's what's really amazed me with Crossfit 128 00:06:18,435 --> 00:06:20,252 and with what you're doing with Manifest. 129 00:06:20,252 --> 00:06:22,311 How do you get somebody like me who does not 130 00:06:22,311 --> 00:06:24,379 like to go to the gym, how do you get us 131 00:06:24,379 --> 00:06:25,653 motivated to go? 132 00:06:25,653 --> 00:06:28,422 - Well, I think most people who don't wanna go 133 00:06:28,422 --> 00:06:30,578 to the gym or are not going to the gym, 134 00:06:30,578 --> 00:06:32,740 they really want to do something. 135 00:06:32,740 --> 00:06:33,802 They wanna be healthy. 136 00:06:33,802 --> 00:06:35,770 You probably have certain things that you would like 137 00:06:35,770 --> 00:06:37,311 in your life, something you'd like to do 138 00:06:37,311 --> 00:06:41,166 and you don't know how because you assume it's this 139 00:06:41,166 --> 00:06:44,289 gym situation that in the past, has not worked for you 140 00:06:44,289 --> 00:06:47,956 or is intimidating and I think the key is to 141 00:06:50,494 --> 00:06:54,397 look at people's goals and what they want and let them 142 00:06:54,397 --> 00:06:57,666 know that there's a different way, that it's not just 143 00:06:57,666 --> 00:06:58,993 going to the gym. 144 00:06:58,993 --> 00:06:59,992 It's not pain and suffering. 145 00:06:59,992 --> 00:07:00,891 It's not sacrifice. 146 00:07:00,891 --> 00:07:03,651 We deal a lot with nutrition and the food people eat. 147 00:07:03,651 --> 00:07:07,031 It's not about sacrificing what you're eating. 148 00:07:07,031 --> 00:07:08,783 It's not about guilt. 149 00:07:08,783 --> 00:07:11,697 We take all those things away with Manifest 150 00:07:11,697 --> 00:07:15,286 and what's significant with Manifest is that 151 00:07:15,286 --> 00:07:17,203 we measure only what matters. 152 00:07:17,203 --> 00:07:20,302 So, when I was looking at what we measure, 153 00:07:20,302 --> 00:07:22,281 how do we motivate people, I realized it was 154 00:07:22,281 --> 00:07:23,608 not performance. 155 00:07:23,608 --> 00:07:25,806 It's not measuring your weight on a scale. 156 00:07:25,806 --> 00:07:27,131 It's not body composition. 157 00:07:27,131 --> 00:07:29,716 None of those things are really what motivate 158 00:07:29,716 --> 00:07:32,335 the vast majority of people. 159 00:07:32,335 --> 00:07:34,480 What matters is that you show up, 160 00:07:34,480 --> 00:07:37,907 you start something, that you have a team behind you, 161 00:07:37,907 --> 00:07:41,403 that you have an incremental process that's not difficult, 162 00:07:41,403 --> 00:07:45,570 that you feel good about the little things you've done 163 00:07:46,503 --> 00:07:49,658 towards your specific goals and I think that's 164 00:07:49,658 --> 00:07:51,704 another significant thing about Manifest is that 165 00:07:51,704 --> 00:07:54,474 we're not looking at some blanket set of goals. 166 00:07:54,474 --> 00:07:55,541 Everybody's different. 167 00:07:55,541 --> 00:07:57,908 Some people want to just get outta the house. 168 00:07:57,908 --> 00:07:59,098 - Right. 169 00:07:59,098 --> 00:08:02,077 - Other people want to lose body fat. 170 00:08:02,077 --> 00:08:04,163 Other people would like to get off medications 171 00:08:04,163 --> 00:08:06,803 for heart disease and diabetes. 172 00:08:06,803 --> 00:08:09,465 So, we work with people from where they are 173 00:08:09,465 --> 00:08:12,508 and what their specific goals are and give them, 174 00:08:12,508 --> 00:08:15,229 only measure the things that take us to that spot, 175 00:08:15,229 --> 00:08:17,568 which is very individualized. 176 00:08:17,568 --> 00:08:19,947 - Well, you and your ex-husband managed to do 177 00:08:19,947 --> 00:08:21,101 something unheard of. 178 00:08:21,101 --> 00:08:25,441 You created a new fitness trend and an incredible 179 00:08:25,441 --> 00:08:26,709 business model. 180 00:08:26,709 --> 00:08:30,367 Do you think you can do that with Manifest too? 181 00:08:30,367 --> 00:08:31,642 - Well, that's what was interesting. 182 00:08:31,642 --> 00:08:33,467 When I kind of had these epiphanies that there's 183 00:08:33,467 --> 00:08:35,984 all these people not being helped 184 00:08:35,984 --> 00:08:39,518 by health and fitness industries, as well as the fact 185 00:08:39,518 --> 00:08:43,185 that most fitness concepts fail financially, 186 00:08:44,869 --> 00:08:46,844 and Crossfit has not, it's flourished. 187 00:08:46,844 --> 00:08:48,988 I understand why it's flourished. 188 00:08:48,988 --> 00:08:53,155 I also understand it's weak points and being a creator 189 00:08:54,472 --> 00:08:58,014 of something, I by nature, question what works, 190 00:08:58,014 --> 00:09:00,196 what doesn't work and how do I improve on that. 191 00:09:00,196 --> 00:09:03,006 So, in looking at starting a second business, 192 00:09:03,006 --> 00:09:05,344 I wanted to create a business model that was 193 00:09:05,344 --> 00:09:08,713 as equally successful, scalable, sticky 194 00:09:08,713 --> 00:09:13,217 as Crossfit and what's different about the business models 195 00:09:13,217 --> 00:09:16,658 is Crossfit became successful because we 196 00:09:16,658 --> 00:09:19,499 allowed other people to become affiliates. 197 00:09:19,499 --> 00:09:23,631 Licensed the name Crossfit and to be their own bosses. 198 00:09:23,631 --> 00:09:25,851 They run their businesses the way they wanna run 199 00:09:25,851 --> 00:09:26,781 their business. 200 00:09:26,781 --> 00:09:28,793 It's a brilliant, brilliant business model. 201 00:09:28,793 --> 00:09:32,495 With Manifest, I felt like there's a stronger need 202 00:09:32,495 --> 00:09:35,412 for quality control and for systems 203 00:09:37,066 --> 00:09:41,693 and therefore, I created something that's corporately owned. 204 00:09:41,693 --> 00:09:44,649 Our facilitators are corporately trained. 205 00:09:44,649 --> 00:09:48,732 Everything is very systemized in making it a very 206 00:09:49,836 --> 00:09:53,301 consistent product throughout our facilities. 207 00:09:53,301 --> 00:09:54,919 We have one facility now. 208 00:09:54,919 --> 00:09:56,349 There'll be many more. 209 00:09:56,349 --> 00:09:58,221 But when there are more, we'll be able to move forward 210 00:09:58,221 --> 00:10:01,881 quickly, scale, and maintain the quality 211 00:10:01,881 --> 00:10:05,064 that I expect to have throughout the facilities. 212 00:10:05,064 --> 00:10:07,858 - Now, it sounds like, rather than the Crossfit model, 213 00:10:07,858 --> 00:10:12,808 you're creating a system, a fitness system that's gonna 214 00:10:12,808 --> 00:10:16,512 appeal to more people whereas Crossfit is very 215 00:10:16,512 --> 00:10:20,975 specific and goes after a specific personality type. 216 00:10:20,975 --> 00:10:22,612 Would you say that's correct? 217 00:10:22,612 --> 00:10:24,523 - Yeah and going back to basically what we're talking 218 00:10:24,523 --> 00:10:26,761 is programming, the programming for Manifest 219 00:10:26,761 --> 00:10:27,615 is very different. 220 00:10:27,615 --> 00:10:31,771 For example, in Crossfit, it's geared towards competition. 221 00:10:31,771 --> 00:10:35,938 Adding weights, doing better times, high intensity. 222 00:10:39,072 --> 00:10:42,114 With Manifest, we don't measure performance at all. 223 00:10:42,114 --> 00:10:44,883 We don't prescribe weights. 224 00:10:44,883 --> 00:10:48,643 We take somebody where they are physically 225 00:10:48,643 --> 00:10:50,171 and give them things to do 226 00:10:50,171 --> 00:10:52,256 and they do it on their own terms. 227 00:10:52,256 --> 00:10:54,610 So there's no competition. 228 00:10:54,610 --> 00:10:56,300 It's about a process and just becoming 229 00:10:56,300 --> 00:11:01,002 a better mover, moving better, moving more functionally. 230 00:11:01,002 --> 00:11:04,822 The similarities though are that we still rely on 231 00:11:04,822 --> 00:11:07,309 functional movements, meaning movements we do 232 00:11:07,309 --> 00:11:08,986 in day to day life. 233 00:11:08,986 --> 00:11:12,026 But we put it in a perspective that people can relate to, 234 00:11:12,026 --> 00:11:15,838 so instead of a explosive, dynamic movement 235 00:11:15,838 --> 00:11:18,710 that's difficult to teach, we teach something that 236 00:11:18,710 --> 00:11:21,831 looks much more like standing up and sitting down 237 00:11:21,831 --> 00:11:23,718 or picking something up off the ground. 238 00:11:23,718 --> 00:11:25,762 - Right, so Lauren, tell us about the app. 239 00:11:25,762 --> 00:11:27,731 You guys have an app, how crazy is that? 240 00:11:27,731 --> 00:11:29,323 - Kinda crazy. 241 00:11:29,323 --> 00:11:31,722 There's a lot of apps out there, fitness apps, 242 00:11:31,722 --> 00:11:34,604 fitbits and things that measure all kinds of things 243 00:11:34,604 --> 00:11:37,198 that've already been developed. 244 00:11:37,198 --> 00:11:40,380 But when I looked at measuring what really matters, 245 00:11:40,380 --> 00:11:43,823 I found that all of those tools were still measuring 246 00:11:43,823 --> 00:11:46,847 calories, they were measuring performance, they were 247 00:11:46,847 --> 00:11:49,569 measuring the wrong things, in my opinion. 248 00:11:49,569 --> 00:11:52,181 So I wanted to create an app that just 249 00:11:52,181 --> 00:11:55,902 allowed a participant to record what they're eating 250 00:11:55,902 --> 00:11:59,083 and doing so a facilitator could review that 251 00:11:59,083 --> 00:12:01,073 and guide them through a process. 252 00:12:01,073 --> 00:12:04,898 The other part of what we measure through this app 253 00:12:04,898 --> 00:12:06,465 is blood work. 254 00:12:06,465 --> 00:12:07,298 - Blood work? 255 00:12:07,298 --> 00:12:09,926 - Yes, we take into consideration where people are 256 00:12:09,926 --> 00:12:12,313 in terms of what they know about fitness, 257 00:12:12,313 --> 00:12:14,102 what they've done in the past with fitness. 258 00:12:14,102 --> 00:12:16,609 We bring in what they know about nutrition 259 00:12:16,609 --> 00:12:18,471 and what they've done with nutrition in the past 260 00:12:18,471 --> 00:12:21,084 and we also look at blood lipids. 261 00:12:21,084 --> 00:12:23,754 We measure triglycerides and cholesterol 262 00:12:23,754 --> 00:12:27,253 and glucose levels because we wanna see what's going on 263 00:12:27,253 --> 00:12:30,803 on the inside and because that's what motivates people. 264 00:12:30,803 --> 00:12:32,347 They will actually wanna be healthy. 265 00:12:32,347 --> 00:12:33,473 They wanna feel good. 266 00:12:33,473 --> 00:12:34,540 They wanna be able to move. 267 00:12:34,540 --> 00:12:36,631 They wanna be able to play with their grandchildren 268 00:12:36,631 --> 00:12:38,270 for the rest of their lives 269 00:12:38,270 --> 00:12:41,929 and a big part of that is knowing how long you're 270 00:12:41,929 --> 00:12:42,886 gonna live. 271 00:12:42,886 --> 00:12:45,028 Are you at risk for chronic disease? 272 00:12:45,028 --> 00:12:48,255 Diabetes, heart disease, et cetera. 273 00:12:48,255 --> 00:12:51,097 - So Lauren, how do you think Manifest 274 00:12:51,097 --> 00:12:53,893 can really help with the growing epidemic 275 00:12:53,893 --> 00:12:56,172 of obesity in America? 276 00:12:56,172 --> 00:12:59,589 - Well, the way to address this epidemic, 277 00:13:00,474 --> 00:13:04,417 which obesity, diabetes, heart disease, 278 00:13:04,417 --> 00:13:07,211 you just kinda lump into chronic disease 279 00:13:07,211 --> 00:13:11,263 because with food and movement, you can alter that path. 280 00:13:11,263 --> 00:13:15,430 So, with Manifest approach is to prevent chronic disease 281 00:13:16,594 --> 00:13:19,637 and one of the ways we do that is starting with children 282 00:13:19,637 --> 00:13:22,907 and teaching them a love of movement and the truth 283 00:13:22,907 --> 00:13:24,140 about nutrition. 284 00:13:24,140 --> 00:13:27,793 And for adults, we reverse the chronic disease with 285 00:13:27,793 --> 00:13:30,608 movement and with the truth about nutrition. 286 00:13:30,608 --> 00:13:33,566 And I believe that the biggest similarity between 287 00:13:33,566 --> 00:13:36,258 the Crossfit and Manifest is that both founders 288 00:13:36,258 --> 00:13:39,531 of those companies have a passion about 289 00:13:39,531 --> 00:13:43,773 fixing this problem in America and around the world. 290 00:13:43,773 --> 00:13:47,538 - So, now we know you started Crossfit with your ex. 291 00:13:47,538 --> 00:13:49,375 What does he say about Manifest? 292 00:13:49,375 --> 00:13:50,354 - Well it's interesting. 293 00:13:50,354 --> 00:13:53,285 He and I have had several very good conversations 294 00:13:53,285 --> 00:13:55,382 about Manifest and where it's going 295 00:13:55,382 --> 00:13:57,642 and Crossfit and where it's going 296 00:13:57,642 --> 00:14:02,214 and he feels that both companies have a role to play. 297 00:14:02,214 --> 00:14:06,255 I feel that we can, both companies can live side by side 298 00:14:06,255 --> 00:14:09,338 and we can both fulfill our passions. 299 00:14:11,059 --> 00:14:13,481 We just have a different approach. 300 00:14:13,481 --> 00:14:15,446 - Would you say that you have a different target 301 00:14:15,446 --> 00:14:18,243 demographic as well just from our conversation? 302 00:14:18,243 --> 00:14:19,228 - Definitely. 303 00:14:19,228 --> 00:14:20,641 Crossfit is doing great things. 304 00:14:20,641 --> 00:14:23,663 It's gonna help people, a lot of different types of people 305 00:14:23,663 --> 00:14:26,947 are involved in Crossfit, but I think Manifest 306 00:14:26,947 --> 00:14:30,083 is gonna open the door for people who would never 307 00:14:30,083 --> 00:14:33,472 consider themselves Crossfitters or able to do Crossfit. 308 00:14:33,472 --> 00:14:34,903 - I don't think I could do Crossfit. 309 00:14:34,903 --> 00:14:36,554 I might consider Manifest. 310 00:14:36,554 --> 00:14:38,146 - [Lauren] I think you could. 311 00:14:38,146 --> 00:14:40,318 I mean, I know you could but 312 00:14:40,318 --> 00:14:43,449 because you think you can't or you're not, ya know, 313 00:14:43,449 --> 00:14:45,735 it's a little bit scary for you, you won't. 314 00:14:45,735 --> 00:14:48,368 And that's where Manifest comes in. 315 00:14:48,368 --> 00:14:51,518 It gives people who, people that first step, 316 00:14:51,518 --> 00:14:53,701 that first easy step to move towards whatever their 317 00:14:53,701 --> 00:14:55,762 health and fitness goals are. 318 00:14:55,762 --> 00:14:57,430 - Well, it has been so fabulous 319 00:14:57,430 --> 00:14:58,972 talking to you today, Lauren. 320 00:14:58,972 --> 00:15:02,027 Now how can people find out more about Manifest? 321 00:15:02,027 --> 00:15:04,531 - They can go to bemanifest.com 322 00:15:04,531 --> 00:15:08,897 and currently, we have one facility in Scottsdale. 323 00:15:08,897 --> 00:15:11,443 So they can contact us, leave their contact information. 324 00:15:11,443 --> 00:15:14,267 A facilitator will get in touch with them. 325 00:15:14,267 --> 00:15:17,153 - Wonderful and when will we see Manifest 326 00:15:17,153 --> 00:15:18,623 popping up everywhere? 327 00:15:18,623 --> 00:15:20,534 - Right away. 328 00:15:20,534 --> 00:15:23,042 - Thanks so much, good to see you. 329 00:15:23,042 --> 00:15:24,176 - Thank you. 330 00:15:24,176 --> 00:15:26,759 (upbeat music)