1 00:00:00,000 --> 00:00:02,750 (tranquil music) 2 00:00:05,190 --> 00:00:06,780 - Hi everyone, this is Lea Woodford 3 00:00:06,780 --> 00:00:07,840 with "Smartfem and Friends," 4 00:00:07,840 --> 00:00:11,210 and with me today is absolutely of one my favorite people 5 00:00:11,210 --> 00:00:12,043 in the world. 6 00:00:12,043 --> 00:00:15,490 She is a world renowned business coach, 7 00:00:15,490 --> 00:00:17,190 award winner, I might add, 8 00:00:17,190 --> 00:00:20,210 and also the former marketing director at NASA, 9 00:00:20,210 --> 00:00:22,380 please help me we welcome, Jen Devore Richter. 10 00:00:22,380 --> 00:00:24,120 Hey Jen, how are ya? - Hey Lea. 11 00:00:24,120 --> 00:00:24,953 Hi 12 00:00:24,953 --> 00:00:28,290 - I am so excited, you and I have been working together 13 00:00:28,290 --> 00:00:30,950 behind the scenes and we finally had some time 14 00:00:30,950 --> 00:00:33,140 to really get together personally 15 00:00:33,140 --> 00:00:36,810 and talk about what's happening in business, 16 00:00:36,810 --> 00:00:40,300 'cause it's changing faster than we can keep up with it. 17 00:00:40,300 --> 00:00:42,490 - On a daily basis, something new, 18 00:00:42,490 --> 00:00:45,770 some new platform, some new media outlet, 19 00:00:45,770 --> 00:00:49,530 some new tip, trick, or tactic comes out, 20 00:00:49,530 --> 00:00:50,880 there's a lot to keep up with. 21 00:00:50,880 --> 00:00:55,780 - There is, but, the tactics and the strategies are great, 22 00:00:55,780 --> 00:00:58,160 but one of things that I love about your messaging, 23 00:00:58,160 --> 00:00:59,600 is the integrity. 24 00:00:59,600 --> 00:01:01,560 You have to deliver what you promise folks. 25 00:01:01,560 --> 00:01:04,650 I mean really, bringing integrity back, 26 00:01:04,650 --> 00:01:05,820 and I wanna talk about that 27 00:01:05,820 --> 00:01:10,773 because you own that, can we talk about that? 28 00:01:11,900 --> 00:01:13,890 - I think for business owners, 29 00:01:13,890 --> 00:01:16,510 integrity comes from a couple of different places, 30 00:01:16,510 --> 00:01:19,300 it's what they're doing with their customers, clients, 31 00:01:19,300 --> 00:01:21,450 or patients, but then also with the vendors 32 00:01:21,450 --> 00:01:24,540 and strategic partnerships that they have, 33 00:01:24,540 --> 00:01:26,530 and also with their employees 34 00:01:26,530 --> 00:01:28,840 or the people that work for them. 35 00:01:28,840 --> 00:01:31,640 And so when you have integrity as a business owner, 36 00:01:31,640 --> 00:01:32,473 you have to make sure 37 00:01:32,473 --> 00:01:34,000 that you're taking care of the people 38 00:01:34,000 --> 00:01:35,890 that are taking care of you. 39 00:01:35,890 --> 00:01:37,000 - So, so, true. 40 00:01:37,000 --> 00:01:41,310 Now why do you think so many small businesses fail? 41 00:01:41,310 --> 00:01:44,570 - I think the majority of small businesses fail 42 00:01:44,570 --> 00:01:48,530 because entrepreneurs tend to be married 43 00:01:48,530 --> 00:01:50,130 to their business idea, 44 00:01:50,130 --> 00:01:53,490 and a little more emotionally attached 45 00:01:53,490 --> 00:01:55,963 to the idea of being a business owner, 46 00:01:57,382 --> 00:02:01,360 and so sometimes they will make compromises, 47 00:02:01,360 --> 00:02:06,360 and make decisions, not from so much of a CEO position, 48 00:02:07,480 --> 00:02:10,120 like the CEO of a business would make it, 49 00:02:10,120 --> 00:02:12,460 but because they're so in love with their business, 50 00:02:12,460 --> 00:02:16,593 that they just want it to be successful. 51 00:02:16,593 --> 00:02:18,810 Sometimes they'll make compromises or decisions 52 00:02:18,810 --> 00:02:21,280 that maybe aren't in the best interests of the business, 53 00:02:21,280 --> 00:02:24,427 just because they are in love of the concept 54 00:02:24,427 --> 00:02:27,000 and the idea of being a business owner. 55 00:02:27,000 --> 00:02:29,870 - Right, and they fall in love with their own brand. 56 00:02:29,870 --> 00:02:31,680 - Yeah, they fall in love with their own idea, 57 00:02:31,680 --> 00:02:32,630 their own business, 58 00:02:33,837 --> 00:02:36,000 the idea of being seen as an entrepreneur, 59 00:02:36,000 --> 00:02:38,163 the idea of being seen as a business owner. 60 00:02:39,342 --> 00:02:41,770 And so they're like a duck, you know, 61 00:02:41,770 --> 00:02:43,740 on the top of the pond. 62 00:02:43,740 --> 00:02:46,130 They're trying to make everything appear nice 63 00:02:46,130 --> 00:02:47,500 on the top of the water, but underneath 64 00:02:47,500 --> 00:02:49,440 they're just paddling, trying to keep up, 65 00:02:49,440 --> 00:02:52,280 and trying to make their business successful, 66 00:02:52,280 --> 00:02:54,080 because business ownership is heard. 67 00:02:54,930 --> 00:02:56,650 You're wearing a lot of different hats, 68 00:02:56,650 --> 00:02:58,750 you have a lot of things that you have to juggle, 69 00:02:58,750 --> 00:03:00,880 and they're just trying to do the very best 70 00:03:00,880 --> 00:03:03,410 that they can with what they've got. 71 00:03:03,410 --> 00:03:05,540 - One of the things that I know you talk about 72 00:03:05,540 --> 00:03:07,560 is systems and processes, 73 00:03:07,560 --> 00:03:11,240 how important is that for the small business owner? 74 00:03:11,240 --> 00:03:13,970 - Very important, and it's usually the thing 75 00:03:13,970 --> 00:03:15,620 that is the solution to that problem, 76 00:03:15,620 --> 00:03:17,171 of not being a duck, 77 00:03:17,171 --> 00:03:19,510 trying to keep up appearances on the top of the water, 78 00:03:19,510 --> 00:03:21,850 and then underneath it's just falling apart. 79 00:03:21,850 --> 00:03:25,540 Systems and processes are what can save your business. 80 00:03:25,540 --> 00:03:30,540 Think about it, McDonald's is a multi-billion dollar company 81 00:03:31,670 --> 00:03:36,270 that's built on the success of their systems, 82 00:03:36,270 --> 00:03:38,170 everything is a system. 83 00:03:38,170 --> 00:03:40,630 From the sales scripts that the people, 84 00:03:40,630 --> 00:03:43,460 the customer service at the drive up window use, 85 00:03:43,460 --> 00:03:46,790 they say the same thing every time in the same way, 86 00:03:46,790 --> 00:03:51,160 they have time limits that they're trying to get orders out, 87 00:03:51,160 --> 00:03:53,560 on a certain time, everything is a system and a process, 88 00:03:53,560 --> 00:03:56,220 and that's why, no matter where you go in the world, 89 00:03:56,220 --> 00:03:57,973 if you go to McDonald's, 90 00:03:57,973 --> 00:03:59,500 they're gonna deliver on their brand, 91 00:03:59,500 --> 00:04:00,810 they're gonna deliver on their promise, 92 00:04:00,810 --> 00:04:02,100 and they can uphold that integrity, 93 00:04:02,100 --> 00:04:04,680 because they have systems there that help them deliver 94 00:04:04,680 --> 00:04:06,070 on their brand promise. 95 00:04:06,070 --> 00:04:09,110 Business owners can benefit from the same thing, 96 00:04:09,110 --> 00:04:11,210 if you have systems and processes, 97 00:04:11,210 --> 00:04:13,120 it helps you deliver on your brand promise, 98 00:04:13,120 --> 00:04:15,160 and it helps you maintain that integrity 99 00:04:15,160 --> 00:04:16,200 that we're talking about. 100 00:04:16,200 --> 00:04:20,450 - So basically you're kind of saying, consistency? 101 00:04:20,450 --> 00:04:21,700 - Yes. 102 00:04:21,700 --> 00:04:23,440 - Can we talk about consistency, 103 00:04:23,440 --> 00:04:25,870 because I see that time and time again, 104 00:04:25,870 --> 00:04:28,010 especially from paycheck players, 105 00:04:28,010 --> 00:04:31,400 who are migrating over to being entrepreneurs, 106 00:04:31,400 --> 00:04:33,210 and they haven't figured that out yet. 107 00:04:33,210 --> 00:04:34,455 Can we talk about that? 108 00:04:34,455 --> 00:04:37,830 - So most of the successful business owners that I know 109 00:04:37,830 --> 00:04:41,380 are successful because they don't change the playbook 110 00:04:41,380 --> 00:04:42,930 every day. 111 00:04:42,930 --> 00:04:45,380 They're not reinventing with new products, 112 00:04:45,380 --> 00:04:47,010 new services all the time. 113 00:04:47,010 --> 00:04:51,050 Now reinvention and innovation has a place in business, 114 00:04:51,050 --> 00:04:53,320 but it's important to get your business to the point 115 00:04:53,320 --> 00:04:55,740 where you have a consistent message, 116 00:04:55,740 --> 00:04:58,860 you're solving a problem for a consistent market, 117 00:04:58,860 --> 00:05:00,620 and you have systems in place 118 00:05:00,620 --> 00:05:03,740 to help you maintain a consistent outcome. 119 00:05:03,740 --> 00:05:05,780 If you're making it up and winging it 120 00:05:05,780 --> 00:05:07,280 and acting like that duck 121 00:05:07,280 --> 00:05:08,940 on the surface of the water underneath, 122 00:05:08,940 --> 00:05:10,740 it's gonna be too hard for you 123 00:05:10,740 --> 00:05:12,550 to deliver on that consistency. 124 00:05:12,550 --> 00:05:15,060 - Well you know, you've just made an excellent point, 125 00:05:15,060 --> 00:05:18,623 which is, knowing the outcome. 126 00:05:20,970 --> 00:05:24,070 This is a problem that I see with small business owners, 127 00:05:24,070 --> 00:05:26,610 they haven't identified their target demographic, 128 00:05:26,610 --> 00:05:29,230 they don't know what problems they solve, 129 00:05:29,230 --> 00:05:31,000 they don't know who they serve, 130 00:05:31,000 --> 00:05:34,700 and more importantly, they don't know what the problems are 131 00:05:34,700 --> 00:05:36,950 of their potential customers. 132 00:05:36,950 --> 00:05:39,250 Do you have a process that you walk your clients through 133 00:05:39,250 --> 00:05:40,300 to help identify that? 134 00:05:40,300 --> 00:05:43,970 - Absolutely, so the number one secret to marketing success, 135 00:05:43,970 --> 00:05:45,350 and when you have marketing success, 136 00:05:45,350 --> 00:05:46,970 you have cash flow coming into a business. 137 00:05:46,970 --> 00:05:49,190 - Cash flow, what a concept. - Which helps you 138 00:05:49,190 --> 00:05:50,270 keep the doors open. 139 00:05:50,270 --> 00:05:52,032 Okay so the number one secret to marketing success 140 00:05:52,032 --> 00:05:54,350 is to get inside the heart and mind 141 00:05:54,350 --> 00:05:56,260 of your customer, client, or your patient, 142 00:05:56,260 --> 00:05:57,970 depending on what type of business you have, 143 00:05:57,970 --> 00:06:00,470 and what figure out what problem they have 144 00:06:00,470 --> 00:06:02,680 that keeps them up at night. 145 00:06:02,680 --> 00:06:03,513 - Absolutely. 146 00:06:03,513 --> 00:06:05,160 - And then in your marketing, 147 00:06:05,160 --> 00:06:08,140 you write all your messaging and all your outcomes 148 00:06:08,140 --> 00:06:09,940 and all your customer experience, 149 00:06:09,940 --> 00:06:13,480 is geared towards solving that problem. 150 00:06:13,480 --> 00:06:16,110 Now the reason why most marketing fails 151 00:06:16,110 --> 00:06:18,190 and most advertising fails for business owners 152 00:06:18,190 --> 00:06:21,110 is because their marketing is all about them, 153 00:06:21,110 --> 00:06:23,422 it's what I call self serving platitudes. 154 00:06:23,422 --> 00:06:24,460 - Oh, very good. 155 00:06:24,460 --> 00:06:26,450 - So it's how many years they've been in business, 156 00:06:26,450 --> 00:06:29,590 here are our employees, you go to the website 157 00:06:29,590 --> 00:06:31,180 and it says about us. 158 00:06:31,180 --> 00:06:33,140 So the customers, and clients, and patients 159 00:06:33,140 --> 00:06:35,937 are not laying in bed at night, going, 160 00:06:35,937 --> 00:06:39,747 "Oh, you know what I want, I want a company 161 00:06:39,747 --> 00:06:42,077 "that has been in business since 1956, 162 00:06:42,077 --> 00:06:44,400 "and has 20 employees, and has offices," 163 00:06:44,400 --> 00:06:46,830 that's not the problem that they think about. 164 00:06:46,830 --> 00:06:51,560 So if your marketing meets your customers where they are, 165 00:06:51,560 --> 00:06:53,270 and your message connects with them 166 00:06:53,270 --> 00:06:55,050 and moves them down that buyer's journey, 167 00:06:55,050 --> 00:06:56,750 that's what's going to make your whole entire business 168 00:06:56,750 --> 00:06:57,583 more successful. 169 00:06:57,583 --> 00:06:59,050 - Okay, let's talk about the buyer's journey, 170 00:06:59,050 --> 00:07:00,780 'cause I know you talk about this a lot. 171 00:07:00,780 --> 00:07:03,040 And I'm also gonna tell you, 172 00:07:03,040 --> 00:07:05,400 Jen is the queen of monetization, 173 00:07:05,400 --> 00:07:07,010 so I think that's something 174 00:07:07,010 --> 00:07:09,330 that we also have to unpack in this segment too, 175 00:07:09,330 --> 00:07:12,140 because 88% of women in business, 176 00:07:12,140 --> 00:07:14,640 never make to a 100 000. 177 00:07:14,640 --> 00:07:17,280 So let's unpack all this, 178 00:07:17,280 --> 00:07:22,193 but going back to, going back to monetization, 179 00:07:23,530 --> 00:07:24,530 let's talk about money, 180 00:07:24,530 --> 00:07:27,100 'cause women don't like to talk about money. 181 00:07:27,100 --> 00:07:30,070 And I like to talk about money, 182 00:07:30,070 --> 00:07:34,710 can we talk about why women discount themselves 183 00:07:34,710 --> 00:07:35,660 and their products 184 00:07:35,660 --> 00:07:38,300 and basically working themselves for free? 185 00:07:38,300 --> 00:07:41,460 - So I speak with hundreds, probably even thousands 186 00:07:41,460 --> 00:07:44,750 of business owners on an annual basis. 187 00:07:44,750 --> 00:07:48,713 And so when I'm doing phone calls with business owners, 188 00:07:49,590 --> 00:07:51,420 females in particular, this just happened, 189 00:07:51,420 --> 00:07:53,160 this literally just happened on Thursday, 190 00:07:53,160 --> 00:07:54,740 I'm speaking to this business owner, 191 00:07:54,740 --> 00:07:56,080 and I'm asking her for her numbers, 192 00:07:56,080 --> 00:07:57,280 how many leads do you get? 193 00:07:57,280 --> 00:07:58,470 What's your close rate? 194 00:07:58,470 --> 00:08:00,130 What price do you sell your product at? 195 00:08:00,130 --> 00:08:03,620 How many transactions do you have per client? 196 00:08:03,620 --> 00:08:05,833 And she didn't know her numbers first off, 197 00:08:07,240 --> 00:08:09,257 but she said to me, she said, 198 00:08:09,257 --> 00:08:11,687 "I love this business so much 199 00:08:11,687 --> 00:08:13,800 "that I'd be willing to do it for free." 200 00:08:13,800 --> 00:08:15,450 - And she is. 201 00:08:15,450 --> 00:08:17,350 - Well based on your projections, 202 00:08:17,350 --> 00:08:19,110 how much revenue you made last year, 203 00:08:19,110 --> 00:08:20,380 that's bascially what you're doing. 204 00:08:20,380 --> 00:08:22,870 And so you have to get to the point where 205 00:08:22,870 --> 00:08:25,760 you run your business as a CEO, 206 00:08:25,760 --> 00:08:28,130 and you realize that making money, 207 00:08:28,130 --> 00:08:31,380 monetizing and making a difference, 208 00:08:31,380 --> 00:08:33,200 having a purpose filled business, 209 00:08:33,200 --> 00:08:35,760 these are not mutually exclusive things. 210 00:08:35,760 --> 00:08:37,420 You can make money and make a difference 211 00:08:37,420 --> 00:08:40,470 and have a purpose filled business, 212 00:08:40,470 --> 00:08:42,100 both at the same time. 213 00:08:42,100 --> 00:08:43,960 - Wow, you know that's mind blowing, 214 00:08:43,960 --> 00:08:46,610 because I see so many women 215 00:08:46,610 --> 00:08:50,247 that they tell me that all the time, 216 00:08:50,247 --> 00:08:51,920 "I would do it for free," 217 00:08:51,920 --> 00:08:53,820 and actually they're not doing it for free, 218 00:08:53,820 --> 00:08:55,550 a lot of them are actually going in the hole. 219 00:08:55,550 --> 00:08:56,383 - Yes. 220 00:08:56,383 --> 00:08:58,532 - So I love your messaging. 221 00:08:58,532 --> 00:09:02,470 What are three tips that you can give our viewing audience, 222 00:09:02,470 --> 00:09:03,770 especially women out there, 223 00:09:03,770 --> 00:09:07,770 that either have a business or ready to start one. 224 00:09:07,770 --> 00:09:08,670 - Okay, so the first thing is, 225 00:09:08,670 --> 00:09:11,530 you need to know what your breakeven point is 226 00:09:11,530 --> 00:09:13,060 and what your profit potential is, 227 00:09:13,060 --> 00:09:15,010 those are the two numbers that you need to know, 228 00:09:15,010 --> 00:09:18,010 before you make any other decisions in your business. 229 00:09:18,010 --> 00:09:20,690 If you don't know how many customers you need, 230 00:09:20,690 --> 00:09:22,940 at what price, how many things you're gonna sell 231 00:09:22,940 --> 00:09:24,860 and what your profit margin is, 232 00:09:24,860 --> 00:09:26,900 if you don't know those things first, 233 00:09:26,900 --> 00:09:30,050 it's near impossible for you to create products and services 234 00:09:30,050 --> 00:09:32,010 and know how to make good marketing decisions 235 00:09:32,010 --> 00:09:33,820 because you don't have any goals. 236 00:09:33,820 --> 00:09:35,490 So you have to have that breakeven point, 237 00:09:35,490 --> 00:09:38,220 and then you have to know what your profit potential is. 238 00:09:38,220 --> 00:09:40,700 So here's the numbers that we need to keep the doors open, 239 00:09:40,700 --> 00:09:43,253 and then here's where we could go, 240 00:09:45,034 --> 00:09:47,910 over time, here's the potential that's in our business, 241 00:09:47,910 --> 00:09:49,580 that's what's gonna be exciting 242 00:09:49,580 --> 00:09:50,720 when you get up in the morning, 243 00:09:50,720 --> 00:09:51,553 knowing that you're gonna be able 244 00:09:51,553 --> 00:09:54,070 to keep the doors open, have a successful business, 245 00:09:54,070 --> 00:09:56,120 but then, also know where your growth is coming from, 246 00:09:56,120 --> 00:09:57,600 so that's number one. 247 00:09:57,600 --> 00:09:59,820 The other thing is, like I said, 248 00:09:59,820 --> 00:10:02,360 your marketing messages need to be crafted 249 00:10:02,360 --> 00:10:04,910 towards solving your customer, 250 00:10:04,910 --> 00:10:06,330 client, or patient's problems. 251 00:10:06,330 --> 00:10:09,500 Making it about them, don't make it about you. 252 00:10:09,500 --> 00:10:10,950 The third thing is that you need to have 253 00:10:10,950 --> 00:10:13,290 what's called a market dominating position statement. 254 00:10:13,290 --> 00:10:15,113 - Oh, I like that, let's hear about that. 255 00:10:15,113 --> 00:10:16,756 - A MDP. 256 00:10:16,756 --> 00:10:18,210 So the best way for me to explain it 257 00:10:18,210 --> 00:10:20,000 is to show you an example. 258 00:10:20,000 --> 00:10:23,620 Domino's Pizza built a multi-billion dollar 259 00:10:23,620 --> 00:10:26,480 pizza empire on one phrase, 260 00:10:26,480 --> 00:10:28,680 which is their marketing dominating position statement, 261 00:10:28,680 --> 00:10:30,060 do you know what it is? - Yes. 262 00:10:30,060 --> 00:10:30,893 - Tell me. 263 00:10:30,893 --> 00:10:33,310 - It's free if it's not delivered in 30 minutes or less. 264 00:10:33,310 --> 00:10:35,530 - Yeah, hot, fresh, pizza delivered to your door 265 00:10:35,530 --> 00:10:38,010 in 30 minutes or less or it's free, guaranteed. 266 00:10:38,010 --> 00:10:39,970 So just with that one line, 267 00:10:39,970 --> 00:10:42,500 they were to able to completely disrupt 268 00:10:42,500 --> 00:10:47,500 and claim market share in an entire industry. 269 00:10:47,690 --> 00:10:50,930 And so now in their advertising, in their marketing, 270 00:10:50,930 --> 00:10:53,890 that's what they used to come in and claim the market share. 271 00:10:53,890 --> 00:10:55,840 Any business owner can do this, 272 00:10:55,840 --> 00:10:57,270 any business owner can have 273 00:10:57,270 --> 00:10:59,260 a market dominating position statement, 274 00:10:59,260 --> 00:11:02,740 it's the thing that you do that your competition cannot do, 275 00:11:02,740 --> 00:11:04,990 or they don't do, they choose not to. 276 00:11:04,990 --> 00:11:06,380 So you need that, that's the third thing. 277 00:11:06,380 --> 00:11:08,800 - Well, and one of things that you said, 278 00:11:08,800 --> 00:11:10,730 guarantees really make a difference. 279 00:11:10,730 --> 00:11:12,380 - Yes. 280 00:11:12,380 --> 00:11:14,380 - But you have to know that you can deliver 281 00:11:14,380 --> 00:11:15,213 before you can make that guarantee. 282 00:11:15,213 --> 00:11:17,070 - Yeah, so you can't make it up. 283 00:11:17,070 --> 00:11:20,640 So Domino's, they had systems and processes in place 284 00:11:20,640 --> 00:11:22,690 so they can deliver on it with integrity. 285 00:11:22,690 --> 00:11:24,520 And if they didn't, then they made it right 286 00:11:24,520 --> 00:11:25,600 with their clients. 287 00:11:25,600 --> 00:11:27,990 So you can't make it up, it can't be marketing mumbo jumbo, 288 00:11:27,990 --> 00:11:30,640 it has to be actually the true value 289 00:11:30,640 --> 00:11:32,050 of what your business delivers. 290 00:11:32,050 --> 00:11:34,490 So like my market dominating position statement, 291 00:11:34,490 --> 00:11:36,127 is that I can find any business owner, 292 00:11:36,127 --> 00:11:39,300 $100 000 in hidden revenue potential in their business, 293 00:11:39,300 --> 00:11:41,580 and I can do it in 45 minutes or less, 294 00:11:41,580 --> 00:11:42,640 guaranteed. 295 00:11:42,640 --> 00:11:44,560 The reason why I can deliver on that promise 296 00:11:44,560 --> 00:11:46,470 is because I have a software program, 297 00:11:46,470 --> 00:11:48,300 I have a system, and I have a process 298 00:11:48,300 --> 00:11:49,490 for being able to deliver on it, 299 00:11:49,490 --> 00:11:51,059 and I've done it hundreds of times 300 00:11:51,059 --> 00:11:53,300 over the last couple of years. - She's done it for me. 301 00:11:53,300 --> 00:11:55,740 - So I know that I can deliver on that promise. 302 00:11:55,740 --> 00:11:57,380 - She absolutely can. 303 00:11:57,380 --> 00:11:59,500 Now let's talk about, 304 00:11:59,500 --> 00:12:00,840 because you're a small business owner, 305 00:12:00,840 --> 00:12:02,550 you've had several businesses, 306 00:12:02,550 --> 00:12:05,990 but you started with NASA, can we talk about that? 307 00:12:05,990 --> 00:12:08,040 - So before I was an entrepreneur, 308 00:12:08,040 --> 00:12:10,950 I came from the corporate marketing background, 309 00:12:10,950 --> 00:12:13,760 and my if I can make it here, I can make it anywhere job 310 00:12:13,760 --> 00:12:17,870 was working at NASA, managing all of the paid advertising 311 00:12:17,870 --> 00:12:21,090 and the paid marketing for Kennedy Space Center. 312 00:12:21,090 --> 00:12:21,923 Kennedy Space Center 313 00:12:21,923 --> 00:12:25,040 is one of the world's top tourist attractions, 314 00:12:25,040 --> 00:12:27,460 it's one of the top five in the entire state of Florida, 315 00:12:27,460 --> 00:12:30,420 just underneath Walt Disney World, Universal Studios, 316 00:12:30,420 --> 00:12:31,430 SeaWorld, all that. 317 00:12:31,430 --> 00:12:34,730 So my job was to get visitors through the gates 318 00:12:34,730 --> 00:12:36,630 at Kennedy Space Center and share the mission 319 00:12:36,630 --> 00:12:39,215 of the United States Space Program with them. 320 00:12:39,215 --> 00:12:40,830 - You know what's interesting about that too, 321 00:12:40,830 --> 00:12:43,880 that is the biggest challenge anyway with brick and mortar, 322 00:12:43,880 --> 00:12:45,630 getting people through their doors. 323 00:12:45,630 --> 00:12:48,630 So you were solving that problem for NASA years ago 324 00:12:48,630 --> 00:12:50,990 and now you're helping business owners do it 325 00:12:50,990 --> 00:12:53,040 in their own places of business, 326 00:12:53,040 --> 00:12:55,100 online and offline. 327 00:12:55,100 --> 00:12:59,290 What's your big, next, bold, move? 328 00:12:59,290 --> 00:13:02,320 - So my next big, bold, move is to have a team 329 00:13:02,320 --> 00:13:05,750 of business coaches under me, working my system 330 00:13:05,750 --> 00:13:07,760 and helping me serve more clients, 331 00:13:07,760 --> 00:13:10,940 that's what I'm doing next is building my team. 332 00:13:10,940 --> 00:13:11,773 - Jen, 333 00:13:11,773 --> 00:13:13,940 thanks for coming on the show. - Thank you Lea, thank you. 334 00:13:13,940 --> 00:13:16,490 - This has been Lea Woodford with "Smartfem and Friends," 335 00:13:16,490 --> 00:13:17,753 thanks for watching. 336 00:13:17,753 --> 00:13:20,503 (tranquil music)