1 00:00:00,722 --> 00:00:03,305 (upbeat music) 2 00:00:04,885 --> 00:00:06,750 - Hi, and welcome to SmartFem and friends. 3 00:00:06,750 --> 00:00:08,790 I'm your host, Lea Woodford and 4 00:00:08,790 --> 00:00:11,600 with me today is my dear friend, Michelle Sorro. 5 00:00:11,600 --> 00:00:12,433 Hey Michelle, 6 00:00:12,433 --> 00:00:14,480 - I'm so happy to be here thank you for having me. 7 00:00:14,480 --> 00:00:17,090 - Oh my gosh, I've been wanting to do this for so long. 8 00:00:17,090 --> 00:00:18,380 For those of you who don't know, 9 00:00:18,380 --> 00:00:23,240 Michelle is on Hollywood Extra but she has been in QVC HSN. 10 00:00:23,240 --> 00:00:25,580 And you gotta watch her Facebook Lives 11 00:00:25,580 --> 00:00:27,560 because they are game changing. 12 00:00:27,560 --> 00:00:30,190 - Thank you well, you and I got a chance 13 00:00:30,190 --> 00:00:32,180 to meet last year with me when you were speaking 14 00:00:32,180 --> 00:00:35,140 at a really cool event at the beginning of the year. 15 00:00:35,140 --> 00:00:37,970 And then we started following along each other's journeys. 16 00:00:37,970 --> 00:00:39,600 And I just love what you're doing 17 00:00:39,600 --> 00:00:41,360 here with SmartFem and friends. 18 00:00:41,360 --> 00:00:43,640 And this is just like a beautiful synergy 19 00:00:43,640 --> 00:00:46,140 of taking what I'm working on that you know 20 00:00:46,140 --> 00:00:49,740 could bring value to you taking your time to watch. 21 00:00:49,740 --> 00:00:51,530 So I'm excited to have this conversation today 22 00:00:51,530 --> 00:00:54,690 about Facebook Live and just live streaming in general, 23 00:00:54,690 --> 00:00:56,340 and what a game changer it's going to 24 00:00:56,340 --> 00:00:58,240 be for your life and your business, 25 00:00:58,240 --> 00:00:59,320 - You know and let's 26 00:00:59,320 --> 00:01:00,583 just unpack this. - Yes. 27 00:01:00,583 --> 00:01:03,560 Because you have created this amazing program 28 00:01:03,560 --> 00:01:06,980 that I'm super excited about can we talk about that? 29 00:01:06,980 --> 00:01:07,927 - I'm going to it I'm so excited. 30 00:01:07,927 --> 00:01:09,780 - I know she's flying into Los Angeles 31 00:01:09,780 --> 00:01:11,600 bringing in photographer the whole thing, 32 00:01:11,600 --> 00:01:12,530 it's gonna be incredible. 33 00:01:12,530 --> 00:01:14,220 So this event will probably have 34 00:01:14,220 --> 00:01:16,310 happened by the time this show airs. 35 00:01:16,310 --> 00:01:19,050 But it's a two day in person full immersion event 36 00:01:19,050 --> 00:01:21,080 of my wildly popular digital course 37 00:01:21,080 --> 00:01:23,350 called Live Video sales Mastery. 38 00:01:23,350 --> 00:01:25,400 So I'm a founder of Live Video Academy. 39 00:01:25,400 --> 00:01:27,460 So about two years ago, little less, 40 00:01:27,460 --> 00:01:29,944 I tripled down on live video being my 41 00:01:29,944 --> 00:01:33,640 main source for marketing all of my programs. 42 00:01:33,640 --> 00:01:35,420 So whether it be masterminds or two 43 00:01:35,420 --> 00:01:37,930 day workshops or master classes et cetera. 44 00:01:37,930 --> 00:01:40,090 Now was able to build a multiple six figure business 45 00:01:40,090 --> 00:01:43,230 with no adspend zero that is kind 46 00:01:43,230 --> 00:01:44,670 of mind blowing for so many people. 47 00:01:44,670 --> 00:01:46,440 But what I love about that is that, 48 00:01:46,440 --> 00:01:48,570 that is what then I ended up marrying 49 00:01:48,570 --> 00:01:51,390 into this blueprint inside Live Video sales Mastery, 50 00:01:51,390 --> 00:01:54,457 which is okay, all of my work at QVC and HSN. 51 00:01:54,457 --> 00:01:55,590 And what I do want Extra, 52 00:01:55,590 --> 00:01:56,980 which is a shopping segment, right? 53 00:01:56,980 --> 00:02:00,150 I'm responsible for selling products and moving products. 54 00:02:00,150 --> 00:02:03,820 And taking that $220 million blueprint 55 00:02:03,820 --> 00:02:04,830 that I've been able to sell products-- 56 00:02:04,830 --> 00:02:07,090 - $220 million blueprint. - I know it sounds crazy. 57 00:02:07,090 --> 00:02:08,760 - I can't believe it comes out of my mouth. 58 00:02:08,760 --> 00:02:10,900 And then then marrying that with live video, 59 00:02:10,900 --> 00:02:14,610 which makes your algorithm reach go further faster. 60 00:02:14,610 --> 00:02:17,570 And when you can really own those two components, 61 00:02:17,570 --> 00:02:19,730 it's a game changer for everything that you're 62 00:02:19,730 --> 00:02:21,970 trying to convert from your ideal client avatar 63 00:02:21,970 --> 00:02:23,080 into whatever you're offering, 64 00:02:23,080 --> 00:02:26,830 - You know let's just walk this back to because, 65 00:02:26,830 --> 00:02:30,803 it's not like you started with a $20,000 price tag. 66 00:02:30,803 --> 00:02:34,320 I mean this package you made $350,000 on 67 00:02:35,550 --> 00:02:37,020 and let's talk about the price point 68 00:02:37,020 --> 00:02:39,130 you started at which is mind blowing to me. 69 00:02:39,130 --> 00:02:40,710 - Thank you for saying that because sometimes 70 00:02:40,710 --> 00:02:42,350 we forget right that no matter 71 00:02:42,350 --> 00:02:45,660 where someone is a tier above, you ten tiers above you, 72 00:02:45,660 --> 00:02:47,230 we always compare ourselves to them 73 00:02:47,230 --> 00:02:48,520 without actually recognizing 74 00:02:48,520 --> 00:02:49,740 where they started. - Right. 75 00:02:49,740 --> 00:02:52,540 So while I'm still very much a beginner, 76 00:02:52,540 --> 00:02:54,840 I mean, I'm nowhere near your level yet. 77 00:02:54,840 --> 00:02:56,560 Where I did start was I had a mastermind 78 00:02:56,560 --> 00:02:57,700 that was 90 days we made every 79 00:02:57,700 --> 00:02:59,250 single week and I charged #149. 80 00:03:00,936 --> 00:03:01,769 - #149. 81 00:03:02,670 --> 00:03:05,260 But I was so committed to delivering value, 82 00:03:05,260 --> 00:03:08,540 I was so committed to helping to transform 83 00:03:08,540 --> 00:03:11,340 every single members life or business, 84 00:03:11,340 --> 00:03:14,500 and I wanted real results so I was just committed. 85 00:03:14,500 --> 00:03:16,520 And some of those people are still 86 00:03:16,520 --> 00:03:18,880 with me almost two years later, 87 00:03:18,880 --> 00:03:21,170 which for me is the ultimate compliment 88 00:03:21,170 --> 00:03:23,230 when you can have raving fans and stay with you. 89 00:03:23,230 --> 00:03:25,570 And there's so many other options, 90 00:03:25,570 --> 00:03:28,220 that for me, it's very gratifying and I'm really grateful. 91 00:03:28,220 --> 00:03:29,870 - Well, one of the things that I love 92 00:03:29,870 --> 00:03:32,530 about you is you're so authentic, 93 00:03:32,530 --> 00:03:35,290 and I love that you started smaller 94 00:03:35,290 --> 00:03:36,123 and you got your 95 00:03:36,123 --> 00:03:37,210 proof of concept. - Totally. 96 00:03:37,210 --> 00:03:40,440 So you can amp it up so many people jump in, 97 00:03:40,440 --> 00:03:42,250 I'm gonna charge $20,000 and 98 00:03:42,250 --> 00:03:44,780 they have no proof of concept - Truly. 99 00:03:44,780 --> 00:03:46,140 - So again, I mean, I always say this 100 00:03:46,140 --> 00:03:49,000 with either it's, learning just to embrace live video, 101 00:03:49,000 --> 00:03:53,150 or starting a new sort of online program of some sort. 102 00:03:53,150 --> 00:03:54,450 'Cause these days It feels like everyone 103 00:03:54,450 --> 00:03:56,320 we know where as a side hustle, 104 00:03:56,320 --> 00:03:57,430 they're working and that's what 105 00:03:57,430 --> 00:03:58,570 it was for me in the beginning. 106 00:03:58,570 --> 00:04:00,490 I knew this is ultimately where I'd be 107 00:04:00,490 --> 00:04:01,700 where it's pretty much full time 108 00:04:01,700 --> 00:04:03,670 with exception of what I still do on Extra. 109 00:04:03,670 --> 00:04:06,440 And I get to live my dream life, but I designed it. 110 00:04:06,440 --> 00:04:09,080 But let's be clear I sucked in the beginning right? 111 00:04:09,080 --> 00:04:11,730 And obviously like I went from awkward to authentic, 112 00:04:11,730 --> 00:04:13,810 I went from sucky to getting stronger, 113 00:04:13,810 --> 00:04:15,890 but the learning is in the doing. 114 00:04:15,890 --> 00:04:17,660 And it is with everything you look back 115 00:04:17,660 --> 00:04:18,750 on when you learn how to walk, 116 00:04:18,750 --> 00:04:20,160 or maybe ride a bike or drive a car 117 00:04:20,160 --> 00:04:21,670 same principles, thankfully didn't 118 00:04:21,670 --> 00:04:22,790 give up, right? - Right. 119 00:04:22,790 --> 00:04:24,380 And you got better and stronger. 120 00:04:24,380 --> 00:04:27,040 But the real learning is in the doing 121 00:04:27,040 --> 00:04:28,470 so you got to show up and do it. 122 00:04:28,470 --> 00:04:30,590 - Well, and one of the things that you talk about 123 00:04:30,590 --> 00:04:33,570 is you tell people you're going to suck in the beginning. 124 00:04:33,570 --> 00:04:37,260 It's okay I sucked you know and there's so especially women, 125 00:04:37,260 --> 00:04:39,060 and let's just say let's put it out there 126 00:04:39,060 --> 00:04:41,820 and broadcasting to everybody wants to be poly perfect. 127 00:04:41,820 --> 00:04:43,610 But the bottom line is, the new 128 00:04:43,610 --> 00:04:45,630 consumer doesn't want poly perfect. 129 00:04:45,630 --> 00:04:46,463 - I'm so glad you just said that, 130 00:04:46,463 --> 00:04:49,390 because I have the honor of actually collaborating 131 00:04:49,390 --> 00:04:51,530 with Facebook Workplace which is a spin off 132 00:04:51,530 --> 00:04:55,090 a business platform for a lot 133 00:04:55,090 --> 00:04:57,860 of fortune 500 companies and a lot of emerging companies. 134 00:04:57,860 --> 00:05:00,610 And so at Facebook Workplace, they obviously 135 00:05:00,610 --> 00:05:02,090 seems like every company and their brother 136 00:05:02,090 --> 00:05:04,330 is trying to target millennials and younger, right? 137 00:05:04,330 --> 00:05:05,460 I mean, 'cause millennials these days 138 00:05:05,460 --> 00:05:06,950 are now it's like mid 30s. - Right. 139 00:05:06,950 --> 00:05:08,710 So it's not what it was even 10 years ago. 140 00:05:08,710 --> 00:05:09,750 And so we got to pay attention 141 00:05:09,750 --> 00:05:11,730 'cause they are our next consumer. 142 00:05:11,730 --> 00:05:14,750 And studies have shown that they want authenticity, 143 00:05:14,750 --> 00:05:19,080 transparency, accessibility, and they don't want it perfect. 144 00:05:19,080 --> 00:05:21,480 So the more that we're willing to embrace ourselves 145 00:05:21,480 --> 00:05:23,410 being real and letting it rip in real time, 146 00:05:23,410 --> 00:05:25,890 no filters, no pre produced anything, 147 00:05:25,890 --> 00:05:27,260 the stronger that it is, and the more 148 00:05:27,260 --> 00:05:30,070 that we're going to build that know like trust factor, 149 00:05:30,070 --> 00:05:31,680 which creates more business, 150 00:05:31,680 --> 00:05:33,800 more community more collaboration, 151 00:05:33,800 --> 00:05:35,250 and it is the new currency 152 00:05:35,250 --> 00:05:36,500 collaboration is the new currency. 153 00:05:36,500 --> 00:05:37,333 Look at what we're doing right? 154 00:05:37,333 --> 00:05:38,950 - I know and it's so much more fun, 155 00:05:38,950 --> 00:05:39,783 don't you think? 156 00:05:39,783 --> 00:05:41,683 - So much more fun, you go further faster with other people, 157 00:05:41,683 --> 00:05:44,127 and you combine resources and you synergize 158 00:05:44,127 --> 00:05:46,610 and it's not competitive figure out how you 159 00:05:46,610 --> 00:05:49,780 can add value to one another and how you can work together. 160 00:05:49,780 --> 00:05:51,920 - It's so important can we talk about 161 00:05:51,920 --> 00:05:53,800 some of your video strategies 'cause 162 00:05:53,800 --> 00:05:55,550 I think that they're just brilliant. 163 00:05:55,550 --> 00:05:56,820 You know, when you're talking to people 164 00:05:56,820 --> 00:05:58,210 about a Facebook Live. - Yes. 165 00:05:58,210 --> 00:06:00,520 Doing their Facebook Live and you 166 00:06:00,520 --> 00:06:02,590 have your Facebook Live challenge group. 167 00:06:02,590 --> 00:06:04,420 Can we talk about how you talk to them? 168 00:06:04,420 --> 00:06:05,700 Because I think it's magical. 169 00:06:05,700 --> 00:06:07,490 - Sure, I would love to. 170 00:06:07,490 --> 00:06:08,974 So one of the key components in 171 00:06:08,974 --> 00:06:12,390 my Live Video sales Mastery course, 172 00:06:12,390 --> 00:06:15,610 is something called the four C's of a profitable pitch. 173 00:06:15,610 --> 00:06:17,640 And inside the four C's, I'm not gonna 174 00:06:17,640 --> 00:06:19,960 give you all the four C's right now or dig into it too much. 175 00:06:19,960 --> 00:06:21,020 But I want to tell you one C, 176 00:06:21,020 --> 00:06:22,900 it's the first see its connection. 177 00:06:22,900 --> 00:06:24,670 How do you truly connect with your viewer? 178 00:06:24,670 --> 00:06:27,580 How do you truly connect with your ideal client avatar? 179 00:06:27,580 --> 00:06:28,940 So actually, I didn't even think about this, 180 00:06:28,940 --> 00:06:30,470 but I had my phone sneaking behind me 181 00:06:30,470 --> 00:06:32,250 'cause I might have been doing a selfie a moment ago. 182 00:06:32,250 --> 00:06:34,350 So let me just show you what that looks 183 00:06:34,350 --> 00:06:36,320 like in terms of the four C's. 184 00:06:36,320 --> 00:06:38,620 So I bet you this camera is going to pick it up later. 185 00:06:38,620 --> 00:06:39,490 So the first thing you wanna do 186 00:06:39,490 --> 00:06:42,660 is you wanna look your camera lens right in the eye. 187 00:06:42,660 --> 00:06:44,670 Like if I had some true gungeon I would get up 188 00:06:44,670 --> 00:06:46,920 and I would just cover that screen right there. 189 00:06:46,920 --> 00:06:49,480 So you want to look the lens right in the eye. 190 00:06:49,480 --> 00:06:52,122 And you want to speak to one person, not 100, 191 00:06:52,122 --> 00:06:54,770 not 1000, not 100,00 one person and then 192 00:06:54,770 --> 00:06:56,670 not just one person level that up 193 00:06:56,670 --> 00:06:58,590 which is what you do so beautifully. 194 00:06:58,590 --> 00:07:01,840 The one person who's your eyes ideal client avatar right? 195 00:07:01,840 --> 00:07:03,550 Because if you're coming on and it's all 196 00:07:03,550 --> 00:07:06,420 around wanting to add value in your specific niche, 197 00:07:06,420 --> 00:07:08,220 speak to just that one person. - Absolutely. 198 00:07:08,220 --> 00:07:09,200 If they're gonna hear it, they're 199 00:07:09,200 --> 00:07:11,030 gonna be magnetized to the message. 200 00:07:11,030 --> 00:07:12,790 And then the third piece after looking 201 00:07:12,790 --> 00:07:15,000 the camera in the eyes speaking to one person, 202 00:07:15,000 --> 00:07:17,250 your ideal client avatar, then put 203 00:07:17,250 --> 00:07:19,520 a slight smile on your face, which by the way, 204 00:07:19,520 --> 00:07:20,850 since DELPHI to the brain, 205 00:07:20,850 --> 00:07:22,740 studies have shown that it creates 206 00:07:22,740 --> 00:07:26,020 a little bit of a happy vibe, your energy gets elevated. 207 00:07:26,020 --> 00:07:27,110 And guess what happens then? 208 00:07:27,110 --> 00:07:29,360 Yes, see what just happened it's contagious. 209 00:07:29,360 --> 00:07:31,150 First of all, so some of you right now 210 00:07:31,150 --> 00:07:32,770 may be watching and suddenly you're smiling. 211 00:07:32,770 --> 00:07:34,940 You don't even know why it's 'cause we're smiling. 212 00:07:34,940 --> 00:07:36,550 But number two, and more importantly, 213 00:07:36,550 --> 00:07:38,040 is that when we elevate our energy 214 00:07:38,040 --> 00:07:39,153 which has to happen. - It has to. 215 00:07:39,153 --> 00:07:42,890 Whether be live video or TV or radio, 216 00:07:42,890 --> 00:07:45,890 when we elevate with a sweat smites flat smile, 217 00:07:45,890 --> 00:07:47,460 good thing I don't speak for a living. 218 00:07:47,460 --> 00:07:51,290 A slight smile, then what that does is it conveys a warmth, 219 00:07:51,290 --> 00:07:52,270 and then guess what happens to 220 00:07:52,270 --> 00:07:54,840 the trust factor it all goes up. 221 00:07:54,840 --> 00:07:56,670 Those are such simple hacks that you 222 00:07:56,670 --> 00:07:58,750 can start right now and guess what 223 00:07:58,750 --> 00:08:02,800 if you don't wanna try it On like IGTV or Facebook Live yet, 224 00:08:02,800 --> 00:08:04,300 then just try it on your phone. 225 00:08:04,300 --> 00:08:07,930 Practice in private mode until you feel confident enough 226 00:08:07,930 --> 00:08:10,450 to get out there and try it in real time 227 00:08:10,450 --> 00:08:12,640 in front of your friends and family. 228 00:08:12,640 --> 00:08:15,460 - So true so true and I love that. 229 00:08:15,460 --> 00:08:18,940 Now, Michelle, what are three things 230 00:08:18,940 --> 00:08:20,920 that people small business owners 231 00:08:20,920 --> 00:08:24,880 can do using live video to elevate their business? 232 00:08:24,880 --> 00:08:25,870 - Okay, first of all, take us 233 00:08:25,870 --> 00:08:27,620 with you behind the scenes, right? 234 00:08:27,620 --> 00:08:29,670 Show us what your life is like in real time. 235 00:08:29,670 --> 00:08:31,850 For example, let's say you're a realtor, 236 00:08:31,850 --> 00:08:34,970 and not just the open house where you're behind the camera, 237 00:08:34,970 --> 00:08:37,490 but you're like taking them through. 238 00:08:37,490 --> 00:08:39,700 You wanna take it up to the next level if you're a realtor? 239 00:08:39,700 --> 00:08:43,260 Local restaurants, local parks, local museums and libraries, 240 00:08:43,260 --> 00:08:46,270 like people that you know so that you're creating 241 00:08:46,270 --> 00:08:48,810 a sense of authority and credibility 242 00:08:48,810 --> 00:08:50,900 in your neighborhood as the expert 243 00:08:50,900 --> 00:08:52,290 and the warm friendly realtor 244 00:08:52,290 --> 00:08:54,190 that not only has badass listings, 245 00:08:54,190 --> 00:08:55,670 and by the way you feel like you 246 00:08:55,670 --> 00:08:57,270 can trust because it's live video. 247 00:08:57,270 --> 00:08:58,930 Remember, all this is live video, 248 00:08:58,930 --> 00:09:00,670 not pre produced anything. - Right. 249 00:09:00,670 --> 00:09:02,220 So that would be one thing is like, 250 00:09:02,220 --> 00:09:04,040 for example, I have one client, 251 00:09:04,040 --> 00:09:07,550 they are a Windshield Wiper Replacement company. 252 00:09:07,550 --> 00:09:09,020 What! 253 00:09:09,020 --> 00:09:10,630 That sounds some levels they 254 00:09:10,630 --> 00:09:12,010 could sound really boring, right? 255 00:09:12,010 --> 00:09:13,610 Like, I wanna watch paint dry more 256 00:09:13,610 --> 00:09:16,240 than I wanna watch windshield wipers being replaced. 257 00:09:16,240 --> 00:09:19,100 But this client goes behind the scenes and he's so friendly. 258 00:09:19,100 --> 00:09:20,153 You know, Roger Wakefield the Google head's on? 259 00:09:20,153 --> 00:09:20,986 - Yes. 260 00:09:20,986 --> 00:09:22,880 I love Roger Wakefield the plumber. 261 00:09:22,880 --> 00:09:25,020 So Roger got this big libations personality 262 00:09:25,020 --> 00:09:27,120 will soon as my windshield wiper dude. 263 00:09:27,120 --> 00:09:28,390 And so he comes on and he's 264 00:09:28,390 --> 00:09:29,930 just like personable and friendly. 265 00:09:29,930 --> 00:09:31,590 And guess what's happened his business 266 00:09:31,590 --> 00:09:32,810 since he's been owning live video, 267 00:09:32,810 --> 00:09:34,000 especially on Instagram, 268 00:09:34,000 --> 00:09:35,760 tripled his business. - Wow. 269 00:09:35,760 --> 00:09:38,100 So I would say take us behind the scenes number one. 270 00:09:38,100 --> 00:09:40,240 Number two, please don't look for perfection. 271 00:09:40,240 --> 00:09:42,100 Don't try to create content, 272 00:09:42,100 --> 00:09:43,960 don't look for ways in which you can create 273 00:09:43,960 --> 00:09:47,350 just document like I'm here today before we came on. 274 00:09:47,350 --> 00:09:49,450 I did a little quick you know Instagram story, 275 00:09:49,450 --> 00:09:51,560 and I shared that and I don't think about it. 276 00:09:51,560 --> 00:09:52,460 Remember, nobody's looking 277 00:09:52,460 --> 00:09:53,710 for perfection. - Right. 278 00:09:53,710 --> 00:09:56,210 Everybody is looking for real and number three, 279 00:09:56,210 --> 00:09:57,710 have your camera with you and charged 280 00:09:57,710 --> 00:09:59,050 and ready to go at all times. 281 00:09:59,050 --> 00:10:01,410 Can I be your smartphone, this specialty 282 00:10:01,410 --> 00:10:03,740 the new I don't know, I don't wanna like endorse any brands, 283 00:10:03,740 --> 00:10:07,960 but just make sure you have good video and or photo quality, 284 00:10:07,960 --> 00:10:10,390 but specifically video since we're speaking live video. 285 00:10:10,390 --> 00:10:11,580 Make sure it's charged you got 286 00:10:11,580 --> 00:10:12,850 an extra charge in the background, 287 00:10:12,850 --> 00:10:14,160 'cause this will be your lifeline 288 00:10:14,160 --> 00:10:15,950 to grow in your business and impact. 289 00:10:15,950 --> 00:10:16,970 - Absolutely. 290 00:10:16,970 --> 00:10:18,820 - I get very passionate. 291 00:10:18,820 --> 00:10:21,340 - And that's what you know and for you guys. 292 00:10:21,340 --> 00:10:24,420 She's actually in our magazine, our last issue 293 00:10:24,420 --> 00:10:26,700 and Michelle will be in it again. 294 00:10:26,700 --> 00:10:28,370 I'm gonna just show you real quick. 295 00:10:28,370 --> 00:10:29,380 - This is so exciting. 296 00:10:29,380 --> 00:10:33,160 - Yes she's gonna be in a future episode 297 00:10:33,160 --> 00:10:34,560 because I think what you're doing 298 00:10:34,560 --> 00:10:36,470 is so important. - Thank you. 299 00:10:36,470 --> 00:10:38,050 And it's a game changer for 300 00:10:38,050 --> 00:10:39,900 small business owner. - Yes. 301 00:10:39,900 --> 00:10:41,420 You know, there's so many people 302 00:10:41,420 --> 00:10:42,530 as coming whether we 303 00:10:42,530 --> 00:10:43,363 like it or not. - Yeah. 304 00:10:43,363 --> 00:10:44,970 It's coming it's around the corner. 305 00:10:44,970 --> 00:10:45,940 It's actually already here. - Yes. 306 00:10:45,940 --> 00:10:47,460 A lot of people don't know that. 307 00:10:47,460 --> 00:10:50,140 And the only way that you're gonna be able to go 308 00:10:50,140 --> 00:10:52,860 to the next level is to really understand 309 00:10:52,860 --> 00:10:54,890 and connect with people. - Totally. 310 00:10:54,890 --> 00:10:57,070 - You got to come out from behind the scenes. 311 00:10:57,070 --> 00:10:58,570 It's so funny because in TV where 312 00:10:58,570 --> 00:11:00,650 I've been for the past 10 years. 313 00:11:00,650 --> 00:11:01,840 Everybody wants to see behind 314 00:11:01,840 --> 00:11:02,673 the scenes - They do. 315 00:11:02,673 --> 00:11:05,470 But now that's all that's going to be happening. 316 00:11:05,470 --> 00:11:07,930 So the sooner that you can get on board 317 00:11:07,930 --> 00:11:10,780 and embrace being awkward until you're 318 00:11:10,780 --> 00:11:13,700 really great embrace sucking until you're strong, 319 00:11:13,700 --> 00:11:14,580 the better it's going to be. 320 00:11:14,580 --> 00:11:16,020 Because right now, let's see, 321 00:11:16,020 --> 00:11:17,450 there's like almost 700 million 322 00:11:17,450 --> 00:11:18,410 on LinkedIn. - Yes. 323 00:11:18,410 --> 00:11:20,470 There's 4. 5 billion people supposedly 324 00:11:20,470 --> 00:11:22,330 on Facebook and I don't know on Instagram, 325 00:11:22,330 --> 00:11:25,310 it's several hundred million, no doubt maybe over a billion. 326 00:11:25,310 --> 00:11:27,120 I don't know those numbers. 327 00:11:27,120 --> 00:11:29,500 Is less than 1% of users are using 328 00:11:29,500 --> 00:11:32,050 any sort of live stream feature. 329 00:11:32,050 --> 00:11:33,880 But studies are showing from Cisco 330 00:11:33,880 --> 00:11:37,330 and Facebook and all these really reputable resources. 331 00:11:37,330 --> 00:11:40,180 Live video is about to transform sales, 332 00:11:40,180 --> 00:11:42,290 marketing and community endeavors. 333 00:11:42,290 --> 00:11:44,210 'Cause everybody's looking for more connection. 334 00:11:44,210 --> 00:11:45,620 We are on our devices but we're 335 00:11:45,620 --> 00:11:47,370 more starved for human 336 00:11:47,370 --> 00:11:48,690 connection than ever. - Yes. 337 00:11:48,690 --> 00:11:51,610 And going 3D which is the closest thing 338 00:11:51,610 --> 00:11:53,220 to that is live video where you're like, 339 00:11:53,220 --> 00:11:55,436 I feel like I really know her, 340 00:11:55,436 --> 00:11:56,560 Why I feel like I really know them 341 00:11:56,560 --> 00:11:57,478 because while she takes me on the 342 00:11:57,478 --> 00:11:59,370 on a walk with her pup in the morning 343 00:11:59,370 --> 00:12:01,530 around while I'm behind the scenes SmartFem studios. 344 00:12:01,530 --> 00:12:03,260 That's how you build that know, 345 00:12:03,260 --> 00:12:07,870 I say love trust factor that know like trust factor. 346 00:12:07,870 --> 00:12:09,750 So it's a game changer and I'm 347 00:12:09,750 --> 00:12:12,500 just gonna encourage you all to hear this loud and clear. 348 00:12:12,500 --> 00:12:14,830 Embrace it it's right there on your phone, 349 00:12:14,830 --> 00:12:16,220 if you're on any one of those platforms 350 00:12:16,220 --> 00:12:17,300 that I mentioned a moment ago. 351 00:12:17,300 --> 00:12:20,070 - Absolutely and you actually need to be on all of them. 352 00:12:20,070 --> 00:12:22,590 - I agree but of course, only a select few, 353 00:12:22,590 --> 00:12:25,400 like the Queen herself is on LinkedIn live streaming, 354 00:12:25,400 --> 00:12:26,570 because that's an approval process, 355 00:12:26,570 --> 00:12:27,970 but you could still apply. 356 00:12:27,970 --> 00:12:28,803 But Facebook-- 357 00:12:28,803 --> 00:12:29,867 - That we're getting you on. 358 00:12:29,867 --> 00:12:33,050 - I can't wait I hope so I hope so I don't know yet. 359 00:12:33,050 --> 00:12:36,220 I really hope so and I would so appreciate that. 360 00:12:36,220 --> 00:12:39,120 But you can go on IGTV and if you don't know how to do it, 361 00:12:39,120 --> 00:12:41,390 ask your kid or your grandkid or Google it really quickly. 362 00:12:41,390 --> 00:12:42,540 Just figure it out right? 363 00:12:42,540 --> 00:12:44,420 - Yeah get any teenager. - Yes. 364 00:12:44,420 --> 00:12:45,357 Whose gonna be able to help you with that. 365 00:12:45,357 --> 00:12:47,740 - But the sooner that you can do it and here's okay. 366 00:12:47,740 --> 00:12:49,310 I'm gonna say one other thing, a bonus 367 00:12:49,310 --> 00:12:51,280 to your three tips for business owners right now. 368 00:12:51,280 --> 00:12:53,290 Okay, this is really key. 369 00:12:53,290 --> 00:12:55,430 Please don't be concerned about content 370 00:12:55,430 --> 00:12:57,770 in the beginning 'cause it is going to feel awkward. 371 00:12:57,770 --> 00:12:59,230 When I first started doing live video 372 00:12:59,230 --> 00:13:02,280 I had already lost over 4000 hours of live TV, 373 00:13:02,280 --> 00:13:06,440 I had already sold $220 million with a product on live TV. 374 00:13:06,440 --> 00:13:08,380 But when I did live video, it felt like 375 00:13:08,380 --> 00:13:09,550 there was so much more at stake. 376 00:13:09,550 --> 00:13:11,740 I was nervous sweat was rolling down my back, 377 00:13:11,740 --> 00:13:14,010 my heart was pounding my hands are shaking no joke, 378 00:13:14,010 --> 00:13:16,020 even after all that experience on live TV. 379 00:13:16,020 --> 00:13:16,853 Why? 380 00:13:16,853 --> 00:13:17,880 Because I was so concerned with 381 00:13:17,880 --> 00:13:20,040 what my friends and family would think of me. 382 00:13:20,040 --> 00:13:22,880 And so what I now teach everyone is I don't care 383 00:13:22,880 --> 00:13:26,220 what you talk about in the beginning, it's irrelevant. 384 00:13:26,220 --> 00:13:28,950 Just practice hey, this is my favorite coffee mug. 385 00:13:28,950 --> 00:13:30,940 And here's why I like the way that feels. 386 00:13:30,940 --> 00:13:32,940 I like the way that you know the way is, 387 00:13:32,940 --> 00:13:35,140 I liked it, it gives me 12 ounces, whatever it is, 388 00:13:35,140 --> 00:13:37,050 I'm just making this up right now right? 389 00:13:37,050 --> 00:13:39,930 Anything just to get the practice done. 390 00:13:39,930 --> 00:13:40,940 And then before you know it, 391 00:13:40,940 --> 00:13:42,090 you're not even gonna think about it. 392 00:13:42,090 --> 00:13:44,200 You can barely even remember the cameras is there 393 00:13:44,200 --> 00:13:46,860 and you're fully yourself but that doesn't happen 394 00:13:46,860 --> 00:13:48,650 right away with the exception of maybe 395 00:13:48,650 --> 00:13:50,670 like two people on the planet I think Roger Wakefield 396 00:13:50,670 --> 00:13:53,280 is one of those and I'm like-- - I think he might be. 397 00:13:53,280 --> 00:13:55,780 He was amazing but for the most part, 398 00:13:55,780 --> 00:13:58,450 as regular people you just need to practice 399 00:13:58,450 --> 00:14:00,020 but the what am I gonna talk about 400 00:14:00,020 --> 00:14:03,330 is a big big thing don't think about it at all. 401 00:14:03,330 --> 00:14:05,880 Just practice talking about anything introduce us 402 00:14:05,880 --> 00:14:08,000 to your pet your kids show us around your office 403 00:14:08,000 --> 00:14:09,840 show us your favorite park your favorite meal. 404 00:14:09,840 --> 00:14:11,280 It doesn't matter then before you know it, 405 00:14:11,280 --> 00:14:12,560 you don't even think about it. 406 00:14:12,560 --> 00:14:14,530 - Yep I think I started with shoes. 407 00:14:14,530 --> 00:14:17,710 - Yes so see, exactly and I think I used my dog 408 00:14:17,710 --> 00:14:19,621 and every single clip - Yes Sam star. 409 00:14:19,621 --> 00:14:20,454 because I was like he is a star 410 00:14:20,454 --> 00:14:24,030 I'm not really yes good memory my little perfect pup. 411 00:14:24,030 --> 00:14:25,320 - Oh, thank you for being on the show 412 00:14:25,320 --> 00:14:26,903 - Thank you oh my God. 413 00:14:27,750 --> 00:14:30,510 - This has been Lea with SmartFem and friends. 414 00:14:30,510 --> 00:14:32,124 Thanks for watching. 415 00:14:32,124 --> 00:14:34,707 (upbeat music)