1 00:00:00,073 --> 00:00:02,656 (lively music) 2 00:00:04,930 --> 00:00:06,950 - Hi and welcome to SmartFem and Friends, 3 00:00:06,950 --> 00:00:08,260 I'm your host Lea Woodford 4 00:00:08,260 --> 00:00:12,130 and with me today, is my good friend Roger Wakefield 5 00:00:12,130 --> 00:00:13,249 out of Dallas, Texas. 6 00:00:13,249 --> 00:00:16,000 Roger is a green plumber, 7 00:00:16,000 --> 00:00:17,390 he's a YouTuber 8 00:00:17,390 --> 00:00:18,610 he's a sensation 9 00:00:18,610 --> 00:00:21,560 and I'm so excited to have him in the studio today. 10 00:00:21,560 --> 00:00:22,670 Hey Roger, how are you? 11 00:00:22,670 --> 00:00:23,503 - I'm wonderful. 12 00:00:23,503 --> 00:00:24,336 How are you today, Lea? 13 00:00:24,336 --> 00:00:26,560 - I am good, boy it has been a year, 14 00:00:26,560 --> 00:00:28,720 we'd been talking about getting you on the show 15 00:00:28,720 --> 00:00:30,080 for a long time. 16 00:00:30,080 --> 00:00:33,113 - And we finally did it, the timing is great. 17 00:00:33,113 --> 00:00:35,260 I got a phone call from Julia this morning, 18 00:00:35,260 --> 00:00:36,660 it's snowing in Dallas. 19 00:00:36,660 --> 00:00:39,380 It's been beautiful here, so this is great. 20 00:00:39,380 --> 00:00:41,290 - Oh, well I'm glad to have you here. 21 00:00:41,290 --> 00:00:42,810 But can we jump right in? 22 00:00:42,810 --> 00:00:43,860 - Absolutely. 23 00:00:43,860 --> 00:00:46,466 - You know, I'd been watching you, 24 00:00:46,466 --> 00:00:50,770 you know, you're a green plumber out of Dallas, 25 00:00:50,770 --> 00:00:55,510 but you have just taken YouTube and LinkedIn by storm 26 00:00:55,510 --> 00:00:59,010 and I wanna talk about that today and unpack that. 27 00:00:59,010 --> 00:01:01,090 Tell me how that happened. 28 00:01:01,090 --> 00:01:03,960 - I got tired of getting ripped of by marketing companies. 29 00:01:03,960 --> 00:01:06,230 - Marketing companies would literally, 30 00:01:06,230 --> 00:01:07,670 we'd sign up with them 31 00:01:07,670 --> 00:01:08,930 and it would get so bad 32 00:01:08,930 --> 00:01:11,220 they would make my phone stop ringing. 33 00:01:11,220 --> 00:01:13,180 They changed things so drastically. 34 00:01:13,180 --> 00:01:15,500 I mean, we were literally picking up the phone, 35 00:01:15,500 --> 00:01:16,975 calling our office number like, okay, 36 00:01:16,975 --> 00:01:18,620 what's wrong? 37 00:01:18,620 --> 00:01:20,660 And I decided I wanted to learn 38 00:01:20,660 --> 00:01:22,080 social media marketing. 39 00:01:22,080 --> 00:01:24,220 I had talked to some of the marketing companies, 40 00:01:24,220 --> 00:01:25,320 and everybody was saying, look, 41 00:01:25,320 --> 00:01:27,380 you know, put out happy pizza day, 42 00:01:27,380 --> 00:01:30,280 put out happy weather balloon day. 43 00:01:30,280 --> 00:01:32,400 Okay, that's not having anything 44 00:01:32,400 --> 00:01:33,820 at all to do with plumbing. 45 00:01:33,820 --> 00:01:37,010 So I decided I wanted to learn social media, 46 00:01:37,010 --> 00:01:39,750 from people teaching it to marketing companies. 47 00:01:39,750 --> 00:01:40,583 - Right. 48 00:01:40,583 --> 00:01:43,420 - So I ended up going to Social Media Marketing World 49 00:01:43,420 --> 00:01:45,880 out in San Diego, and I walked in 50 00:01:45,880 --> 00:01:48,680 and I'm one of these people. I show up early to everything, 51 00:01:48,680 --> 00:01:50,227 I showed up early today. 52 00:01:50,227 --> 00:01:51,060 - You did! 53 00:01:52,233 --> 00:01:53,280 You got here before me. 54 00:01:53,280 --> 00:01:55,730 - Absolutely, and I literally, 55 00:01:55,730 --> 00:01:57,440 I walked in an hour early, 56 00:01:57,440 --> 00:01:58,510 the doors were open. 57 00:01:58,510 --> 00:02:00,127 So I walked in and and I showed up 58 00:02:00,127 --> 00:02:00,960 and I said look. 59 00:02:00,960 --> 00:02:02,200 Can I go ahead and register? 60 00:02:02,200 --> 00:02:03,940 They said, Absolutely. 61 00:02:03,940 --> 00:02:05,760 I show up I register and the girls says okay. 62 00:02:05,760 --> 00:02:07,130 I'm gonna find some plumbers for you 63 00:02:07,130 --> 00:02:08,060 to hang out with. 64 00:02:08,060 --> 00:02:09,200 And she scrolls through her list 65 00:02:09,200 --> 00:02:11,920 and she says, there's no plumbers here. 66 00:02:11,920 --> 00:02:13,440 - Wow, no plumbers. 67 00:02:13,440 --> 00:02:15,200 - None, so I said, okay. 68 00:02:15,200 --> 00:02:17,380 She said, who else would you hang out with? 69 00:02:17,380 --> 00:02:19,970 I said electricians, HVAC techs. 70 00:02:19,970 --> 00:02:20,803 - Service industry. 71 00:02:20,803 --> 00:02:23,010 - Residential service industry, 72 00:02:23,010 --> 00:02:25,330 and she scrolls through her list and she, 73 00:02:25,330 --> 00:02:27,740 she looked up at me brokenhearted, 74 00:02:27,740 --> 00:02:30,040 and she said, there's nobody here like you. 75 00:02:30,040 --> 00:02:32,350 And I just smiled from ear to ear. 76 00:02:32,350 --> 00:02:33,910 And I'm like, that's okay. 77 00:02:33,910 --> 00:02:35,240 She says, I don't know who you're gonna hang out with. 78 00:02:35,240 --> 00:02:36,370 So I said, don't worry about me. 79 00:02:36,370 --> 00:02:37,203 I'll be good. 80 00:02:38,210 --> 00:02:40,470 The first day, I went into a class 81 00:02:40,470 --> 00:02:42,340 and it's one that I picked out 82 00:02:42,340 --> 00:02:43,960 and it was about speaking, 83 00:02:43,960 --> 00:02:46,383 and how to speak to get more customers. 84 00:02:47,310 --> 00:02:50,200 The next day, I walked into a class accidentally, 85 00:02:50,200 --> 00:02:51,210 I was headed to another one 86 00:02:51,210 --> 00:02:54,490 and I saw a billboard or panel that said, 87 00:02:54,490 --> 00:02:56,463 Derral Eves is talking about YouTube. 88 00:02:57,320 --> 00:02:59,180 And I don't remember the exact title 89 00:02:59,180 --> 00:03:01,780 but I thought, you know what? I want to watch this. 90 00:03:01,780 --> 00:03:03,760 And I walked in and I'm a front row guy. 91 00:03:03,760 --> 00:03:06,210 And I mean, I'm right now, in the front row. 92 00:03:06,210 --> 00:03:08,280 And I'm sitting here and I'm watching. 93 00:03:08,280 --> 00:03:10,280 And it blew my mind because Derral started off 94 00:03:10,280 --> 00:03:12,880 when he got into speech, and he's talking, 95 00:03:12,880 --> 00:03:14,842 he says, YouTube is the second largest 96 00:03:14,842 --> 00:03:16,994 search engine in the world. 97 00:03:16,994 --> 00:03:19,173 I'm like, this guy has no idea what he's talking about. 98 00:03:19,173 --> 00:03:21,370 YouTube's all about videos. 99 00:03:21,370 --> 00:03:22,493 And it blew my mind. 100 00:03:23,470 --> 00:03:25,190 So I listened to his presentation. 101 00:03:25,190 --> 00:03:27,580 - But let's let's just unpack that for the audience. 102 00:03:27,580 --> 00:03:28,660 - Yes. 103 00:03:28,660 --> 00:03:32,040 - YouTube is owned by Google. 104 00:03:32,040 --> 00:03:33,700 - Which Google is the number one search engine. 105 00:03:33,700 --> 00:03:34,930 - Google is the number one. 106 00:03:34,930 --> 00:03:35,950 - And YouTube is number two. 107 00:03:35,950 --> 00:03:36,950 - That's it. 108 00:03:36,950 --> 00:03:39,230 - And it's funny, because, you know, 109 00:03:39,230 --> 00:03:41,230 just last night, I went to a restaurant 110 00:03:41,230 --> 00:03:42,920 told you about a while ago, 111 00:03:42,920 --> 00:03:44,313 and the guy down from we were talking 112 00:03:44,313 --> 00:03:47,050 and he asked how I'm doing. 113 00:03:47,050 --> 00:03:48,620 And I said, well, you have you ever 114 00:03:48,620 --> 00:03:50,770 looked up plumbing on YouTube on your phone? 115 00:03:50,770 --> 00:03:52,100 And he said, no. 116 00:03:52,100 --> 00:03:56,540 So we'll go to YouTube and search and put in plumbing. 117 00:03:56,540 --> 00:03:57,430 And here he is. 118 00:03:57,430 --> 00:03:59,900 We're in Phoenix or Scottsdale, 119 00:03:59,900 --> 00:04:01,460 and he goes in, he puts in plumbing. 120 00:04:01,460 --> 00:04:02,930 He says, oh my god, you're number one. 121 00:04:02,930 --> 00:04:04,440 I said, now scroll down. 122 00:04:04,440 --> 00:04:06,450 And my channel is number one. 123 00:04:06,450 --> 00:04:07,460 But when you scroll down, 124 00:04:07,460 --> 00:04:09,283 I have like eight or 10 of the top 20 videos. 125 00:04:09,283 --> 00:04:11,340 - Well, you know what's really funny? 126 00:04:11,340 --> 00:04:14,420 If you guys haven't checked out Roger's 127 00:04:14,420 --> 00:04:15,920 YouTube channel, you have to, 128 00:04:15,920 --> 00:04:19,470 you kind of remind me of Mike Rowe of dirty jobs 129 00:04:19,470 --> 00:04:21,470 because you get in there, it's entertaining. 130 00:04:21,470 --> 00:04:23,250 It's not talking heads. 131 00:04:23,250 --> 00:04:25,150 You're talking about plumbing, 132 00:04:25,150 --> 00:04:27,649 but you're making it fun and informative 133 00:04:27,649 --> 00:04:29,060 for your audience. 134 00:04:29,060 --> 00:04:30,500 - And that's what we started out for. 135 00:04:30,500 --> 00:04:32,813 I decided that I wanted to use social media 136 00:04:32,813 --> 00:04:34,720 to help my community 137 00:04:34,720 --> 00:04:37,470 to make them aware of me. 138 00:04:37,470 --> 00:04:40,150 And literally what we did is we started making 139 00:04:40,150 --> 00:04:43,500 how to and educational videos. 140 00:04:43,500 --> 00:04:44,950 You can literally watch my video 141 00:04:44,950 --> 00:04:47,090 and you can go home and rebuild your toilet. 142 00:04:47,090 --> 00:04:49,051 You can watch my video. - I've watched that one. 143 00:04:49,051 --> 00:04:50,170 - But it works, 144 00:04:50,170 --> 00:04:51,680 and I've had so many comments. 145 00:04:51,680 --> 00:04:53,150 If you go through and read the comments, 146 00:04:53,150 --> 00:04:55,860 people are like, oh my god, you saved me a lot of money. 147 00:04:55,860 --> 00:04:57,050 And I've taught people 148 00:04:57,050 --> 00:04:59,720 how to change out the burner assembly 149 00:04:59,720 --> 00:05:00,700 on their water heater, 150 00:05:00,700 --> 00:05:02,250 how to check for a gas leak, 151 00:05:02,250 --> 00:05:03,640 how to do this, how to did this, 152 00:05:03,640 --> 00:05:06,000 and I get so many so much engagement 153 00:05:06,000 --> 00:05:07,838 and so many comments, people saying, 154 00:05:07,838 --> 00:05:09,670 you taught me how to do this, 155 00:05:09,670 --> 00:05:11,800 and I could not afford a plumber. 156 00:05:11,800 --> 00:05:13,470 - So thank you for what you did. 157 00:05:13,470 --> 00:05:14,810 - Well you know its so funny 158 00:05:14,810 --> 00:05:16,430 because the younger generation 159 00:05:16,430 --> 00:05:17,700 yes, the millennials, 160 00:05:17,700 --> 00:05:19,870 they have been YouTubing everything. 161 00:05:19,870 --> 00:05:22,110 You know, they've been YouTubing it for years. 162 00:05:22,110 --> 00:05:24,088 You and I are a little bit later to the party. 163 00:05:24,088 --> 00:05:25,350 - I'm a lot later. 164 00:05:25,350 --> 00:05:27,018 I'm a lot later. - I'm even later than you are. 165 00:05:27,018 --> 00:05:29,050 - No I doubt that. 166 00:05:29,050 --> 00:05:32,200 - But, you know, you're killing it right now. 167 00:05:32,200 --> 00:05:35,350 And I love the fact that despite the fact 168 00:05:35,350 --> 00:05:37,791 that you're becoming this YouTube phenomenon, 169 00:05:37,791 --> 00:05:40,795 that you haven't forgotten about your industry. 170 00:05:40,795 --> 00:05:42,200 - It's hard. 171 00:05:42,200 --> 00:05:43,830 I was plumbing yesterday morning, 172 00:05:43,830 --> 00:05:45,030 before I got on the plane, 173 00:05:45,030 --> 00:05:46,420 I went and did a job 174 00:05:46,420 --> 00:05:48,580 because we're behind, I need plumbers. 175 00:05:48,580 --> 00:05:49,770 And anybody who wants to get into 176 00:05:49,770 --> 00:05:52,286 a trade right now, plumbing is phenomenal. 177 00:05:52,286 --> 00:05:55,680 And we need plumbers nationwide, everywhere. 178 00:05:55,680 --> 00:05:57,309 - You know, and but one of the things 179 00:05:57,309 --> 00:05:59,640 that I also noticed is there's been 180 00:05:59,640 --> 00:06:01,490 some serious strange laws in Texas 181 00:06:01,490 --> 00:06:05,270 regarding plumbing and you used your platform 182 00:06:05,270 --> 00:06:06,980 to protect your industry. 183 00:06:06,980 --> 00:06:08,190 Can we talk about that a minute? 184 00:06:08,190 --> 00:06:10,660 - Absolutely, and yeah, we can because right now, 185 00:06:10,660 --> 00:06:11,900 I hate to say I'm disappointed 186 00:06:11,900 --> 00:06:14,000 with the governor of Texas. 187 00:06:14,000 --> 00:06:16,050 We've had a board meeting scheduled 188 00:06:16,050 --> 00:06:18,480 right after that after we had a rally. 189 00:06:18,480 --> 00:06:20,020 And I actually got to speak at the rally. 190 00:06:20,020 --> 00:06:21,530 I got to emcee the rally. 191 00:06:21,530 --> 00:06:23,670 We had about 7500 plumbers 192 00:06:23,670 --> 00:06:24,940 show up to the capital say, 193 00:06:24,940 --> 00:06:26,870 look, we're not happy. 194 00:06:26,870 --> 00:06:28,720 - Can we talk to the viewing audience 195 00:06:28,720 --> 00:06:29,890 about what's going on in Texas 196 00:06:29,890 --> 00:06:31,850 and what they're doing to the plumbing industry? 197 00:06:31,850 --> 00:06:32,930 - It's about the license 198 00:06:32,930 --> 00:06:34,640 that they're trying to move our license 199 00:06:34,640 --> 00:06:36,360 over to another agency. 200 00:06:36,360 --> 00:06:38,920 Right now Texas has a standalone agency, 201 00:06:38,920 --> 00:06:40,860 the Texas State Board of Plumbing Examiners. 202 00:06:40,860 --> 00:06:43,520 The Texas State Board of Plumbing Examiners 203 00:06:43,520 --> 00:06:45,560 has never taken money from Texas 204 00:06:45,560 --> 00:06:47,507 it has only given money to Texas, 205 00:06:47,507 --> 00:06:51,389 meaning right now they bring in $5.2 million a year, 206 00:06:51,389 --> 00:06:55,120 they only spend 2.5 million to operate. 207 00:06:55,120 --> 00:06:56,997 So that means we give the state of Texas 208 00:06:56,997 --> 00:06:58,410 $2.7 million dollars. 209 00:06:58,410 --> 00:07:00,110 They want more. 210 00:07:00,110 --> 00:07:02,544 So they're trying to move us over under TDLR. 211 00:07:02,544 --> 00:07:05,190 Now the executive director of TDLR, 212 00:07:05,190 --> 00:07:07,810 Brian Francis, the man is amazing. 213 00:07:07,810 --> 00:07:09,330 And from talking to him, 214 00:07:09,330 --> 00:07:10,730 and I've had to build that relationship, 215 00:07:10,730 --> 00:07:13,159 because if we do move over, 216 00:07:13,159 --> 00:07:15,070 I want to make sure that I know 217 00:07:15,070 --> 00:07:16,850 what's going on while we're moving, 218 00:07:16,850 --> 00:07:18,040 What's the validity of it? 219 00:07:18,040 --> 00:07:19,170 - Right. 220 00:07:19,170 --> 00:07:21,540 - And I think the guys got great intentions. 221 00:07:21,540 --> 00:07:24,430 But still, I'm an old school plumber. 222 00:07:24,430 --> 00:07:26,660 And I really think that if we keep doing things 223 00:07:26,660 --> 00:07:28,800 the way we are, there's things we need to improve. 224 00:07:28,800 --> 00:07:30,720 The Texas State Board of Plumbing Examiners 225 00:07:30,720 --> 00:07:32,600 has messed up a lot of things. 226 00:07:32,600 --> 00:07:33,570 - Well, that's government. 227 00:07:33,570 --> 00:07:34,694 - It is. 228 00:07:34,694 --> 00:07:35,889 And I don't disagree. 229 00:07:35,889 --> 00:07:38,520 But now they've started fixing them. 230 00:07:38,520 --> 00:07:40,600 Should they have started 12, 14 years ago 231 00:07:40,600 --> 00:07:42,030 when they were first made aware of it? 232 00:07:42,030 --> 00:07:46,420 Absolutely, but we're starting to fix the problems. 233 00:07:46,420 --> 00:07:47,879 We realize as soon as 234 00:07:47,879 --> 00:07:50,330 Patty and Governor Abbott says, hey, look, 235 00:07:50,330 --> 00:07:52,810 we're going to shut down the Texas State Board. 236 00:07:52,810 --> 00:07:54,834 We need to do things to make it better. 237 00:07:54,834 --> 00:07:55,980 And I think we have. 238 00:07:55,980 --> 00:07:57,780 - So becoming a YouTube star 239 00:07:57,780 --> 00:07:59,300 has actually enabled you 240 00:07:59,300 --> 00:08:02,260 to capitalize on your momentum, 241 00:08:02,260 --> 00:08:04,900 but also galvanize your plumbers 242 00:08:04,900 --> 00:08:07,133 so that you know, they're being heard. 243 00:08:08,381 --> 00:08:09,300 And, you know, they're being heard 244 00:08:09,300 --> 00:08:11,320 at, you know, the local government level. 245 00:08:11,320 --> 00:08:13,010 That's huge, Roger that's huge. 246 00:08:13,010 --> 00:08:14,690 - It is, and the neat thing about it, 247 00:08:14,690 --> 00:08:15,920 it's not just me. 248 00:08:15,920 --> 00:08:18,370 There's a group of us that got together 249 00:08:18,370 --> 00:08:22,670 there were they started #71kplumbstrong in Texas. 250 00:08:22,670 --> 00:08:24,550 And we've got so many plumbers that sign up on there 251 00:08:24,550 --> 00:08:26,270 and go in and leave comments 252 00:08:26,270 --> 00:08:27,750 and ask questions. 253 00:08:27,750 --> 00:08:30,960 And it's our way to help inform the plumbers. 254 00:08:30,960 --> 00:08:31,793 And Mary Conger, 255 00:08:31,793 --> 00:08:33,246 the one who actually organized it 256 00:08:33,246 --> 00:08:36,160 is I mean, she's a master plumber in Texas. 257 00:08:36,160 --> 00:08:37,970 She's a smart. 258 00:08:37,970 --> 00:08:39,800 I tell people all the time because people ask me, 259 00:08:39,800 --> 00:08:41,690 Well, can women get into plumbing? 260 00:08:41,690 --> 00:08:44,260 Three of the smartest plumbers I know in Texas are women 261 00:08:44,260 --> 00:08:46,000 and I love talking to them. 262 00:08:46,000 --> 00:08:48,150 I do that I think it's fantastic. 263 00:08:48,150 --> 00:08:51,500 And the fact that I got asked to be part of it 264 00:08:51,500 --> 00:08:53,227 and help with it, I love 265 00:08:53,227 --> 00:08:55,690 but social media has been great 266 00:08:55,690 --> 00:08:57,670 because it lets us reach people 267 00:08:57,670 --> 00:09:00,310 in ways we might not have been able to before. 268 00:09:00,310 --> 00:09:01,240 - I agree with that. 269 00:09:01,240 --> 00:09:02,950 But it also allows people 270 00:09:02,950 --> 00:09:05,150 to kind of, especially YouTube, 271 00:09:05,150 --> 00:09:07,590 they want authenticity, they want real, 272 00:09:07,590 --> 00:09:10,080 you know, it's not like like a TV studio 273 00:09:10,080 --> 00:09:13,050 like this, they want the real deal. 274 00:09:13,050 --> 00:09:15,130 And it allows people, I think, 275 00:09:15,130 --> 00:09:17,000 to get a peek behind the curtain 276 00:09:17,000 --> 00:09:18,680 and see the real person behind. 277 00:09:18,680 --> 00:09:20,872 And I think especially the younger generation 278 00:09:20,872 --> 00:09:24,660 is looking for authenticity and real and, 279 00:09:24,660 --> 00:09:26,410 you know, they they don't want 280 00:09:26,410 --> 00:09:27,480 all the bells and whistles, 281 00:09:27,480 --> 00:09:29,590 just just give it to us straight. 282 00:09:29,590 --> 00:09:30,870 - And it's funny you mentioned Mike Rowe 283 00:09:30,870 --> 00:09:32,780 because I've actually tried reaching out 284 00:09:32,780 --> 00:09:34,140 to his people before because 285 00:09:34,140 --> 00:09:36,060 he's trying to recruit people into the trades, 286 00:09:36,060 --> 00:09:37,640 and he's doing it the right way. 287 00:09:37,640 --> 00:09:40,240 And I'm really trying to do the same thing. 288 00:09:40,240 --> 00:09:43,194 I have a studio too and my videographers, 289 00:09:43,194 --> 00:09:44,470 I love them to death 290 00:09:44,470 --> 00:09:45,855 because a lot of times I'll be talking 291 00:09:45,855 --> 00:09:49,024 and they make sure like put stuff like that. 292 00:09:49,024 --> 00:09:51,360 Hey, look, we're gonna make fun of Roger. 293 00:09:51,360 --> 00:09:52,650 But look at the end of the day. 294 00:09:52,650 --> 00:09:53,710 I'm a plumber. 295 00:09:53,710 --> 00:09:55,350 And you know, I spoke at VidCon, 296 00:09:55,350 --> 00:09:56,596 I spoke at Video Marketing World 297 00:09:56,596 --> 00:09:58,950 and when I talk I tell people look, 298 00:09:58,950 --> 00:10:00,650 I am a plumber and I mean, 299 00:10:00,650 --> 00:10:02,870 I really am a plumber. 300 00:10:02,870 --> 00:10:05,910 I climb under houses, I fix plumbing, I fix leaks, 301 00:10:05,910 --> 00:10:08,830 I unstop toilets, that's what I do. 302 00:10:08,830 --> 00:10:11,280 I just happened to learn YouTube 303 00:10:11,280 --> 00:10:13,050 and thought this is a great way to reach out 304 00:10:13,050 --> 00:10:15,167 to people to teach them more about plumbing. 305 00:10:15,167 --> 00:10:16,000 And I love it. 306 00:10:16,000 --> 00:10:21,000 - And it's just been fun to watch you transcend, 307 00:10:21,650 --> 00:10:24,500 transcend plumbing, and now you've not only 308 00:10:24,500 --> 00:10:26,800 kind of exploded your plumbing industry, 309 00:10:26,800 --> 00:10:29,550 but your marketing in new territories, 310 00:10:29,550 --> 00:10:31,570 which is absolutely fun. 311 00:10:31,570 --> 00:10:32,520 - The neat part about that 312 00:10:32,520 --> 00:10:34,530 is that now I've got companies 313 00:10:34,530 --> 00:10:35,363 and believe it or not, 314 00:10:35,363 --> 00:10:36,196 it's not just plumbing, 315 00:10:36,196 --> 00:10:37,760 and it's not just the trades. 316 00:10:37,760 --> 00:10:39,840 I've got companies nationwide that reach out 317 00:10:39,840 --> 00:10:41,060 to me and say, 318 00:10:41,060 --> 00:10:43,040 how are you doing what you do? 319 00:10:43,040 --> 00:10:44,974 And it's funny because my wife, Julie, 320 00:10:44,974 --> 00:10:47,130 whenever we first started this, 321 00:10:47,130 --> 00:10:48,380 she'd always tell me, she says, 322 00:10:48,380 --> 00:10:49,213 look, in the beginning, 323 00:10:49,213 --> 00:10:51,740 people are going to ask you why you're doing that. 324 00:10:51,740 --> 00:10:53,108 And I can't tell you how many times 325 00:10:53,108 --> 00:10:55,266 we'd go out with our friends and be like, 326 00:10:55,266 --> 00:10:57,720 why do you do that all the time? 327 00:10:57,720 --> 00:10:59,190 Well, I'm trying to educate people. 328 00:10:59,190 --> 00:11:00,720 I'm trying to help people. 329 00:11:00,720 --> 00:11:02,600 Now, some of those same people 330 00:11:02,600 --> 00:11:03,433 are coming back saying, 331 00:11:03,433 --> 00:11:04,500 how do you do that? 332 00:11:04,500 --> 00:11:07,000 How do you how do you grow on YouTube? 333 00:11:07,000 --> 00:11:09,530 How did you make all those connections on LinkedIn? 334 00:11:09,530 --> 00:11:10,363 And it's, you know, 335 00:11:10,363 --> 00:11:12,210 it's about being real. 336 00:11:12,210 --> 00:11:14,140 It's just that's me. 337 00:11:14,140 --> 00:11:17,290 - Well, you guys, I have met Roger online. 338 00:11:17,290 --> 00:11:18,930 It's been two years ago now I think 339 00:11:18,930 --> 00:11:21,150 and we've met in person now. 340 00:11:21,150 --> 00:11:24,370 And you're just the same online as offline. 341 00:11:24,370 --> 00:11:25,660 And I gotta tell you, 342 00:11:25,660 --> 00:11:28,030 being in that, you know, the broadcasting industry, 343 00:11:28,030 --> 00:11:28,980 as long as I have that 344 00:11:28,980 --> 00:11:30,940 it was so refreshing Roger. 345 00:11:30,940 --> 00:11:32,590 - Then the neat thing about that 346 00:11:32,590 --> 00:11:34,060 is when I spoke at Vid Con, 347 00:11:34,060 --> 00:11:35,940 somebody came up to me afterwards, 348 00:11:35,940 --> 00:11:37,350 he said, I want you to know, 349 00:11:37,350 --> 00:11:38,710 I've watched your videos. 350 00:11:38,710 --> 00:11:40,390 I said, great. 351 00:11:40,390 --> 00:11:41,770 I said, so are you a plumber? 352 00:11:41,770 --> 00:11:44,560 If I oh, no, no, and I would never fix my own plumbing. 353 00:11:44,560 --> 00:11:46,640 He says, but I love watching your videos, 354 00:11:46,640 --> 00:11:49,175 he says, and you're the same person in video 355 00:11:49,175 --> 00:11:52,090 on stage and standing right here talking. 356 00:11:52,090 --> 00:11:54,260 It's like, look, I don't know how to be anybody else. 357 00:11:54,260 --> 00:11:55,440 So this is me. 358 00:11:55,440 --> 00:11:56,273 This is what I do. 359 00:11:56,273 --> 00:11:58,650 - Oh, thank you so much, Roger. 360 00:11:58,650 --> 00:12:00,307 This has been so fun. 361 00:12:00,307 --> 00:12:01,140 - It has. 362 00:12:01,140 --> 00:12:02,790 - Will you come on the show again? 363 00:12:02,790 --> 00:12:03,623 - Absolutely. 364 00:12:03,623 --> 00:12:04,456 - Oh thank you, Roger. 365 00:12:04,456 --> 00:12:05,289 - Will you have me back again? 366 00:12:05,289 --> 00:12:06,122 - Of course I will. 367 00:12:06,122 --> 00:12:07,490 - Okay ask the main question. 368 00:12:07,490 --> 00:12:08,660 - This has been Lea Woodford 369 00:12:08,660 --> 00:12:10,160 with Smartfem and Friends. 370 00:12:10,160 --> 00:12:11,741 Thanks for watching. 371 00:12:11,741 --> 00:12:14,324 (lively music)